Cheat Sheet: Substack Fintech Newsletters
January 21, 2025
8:36 am
Substack is producing a fair amount of talented fintech experts; here’s a cheat sheet with eight of them, with contact info and more.
>> Research & Insight
Updated Cheat Sheet: CEO Profiles
January 21, 2025
8:23 am
Here’s an all-new cheat sheet on Tier 1 CEO profiles, scarcer and more valuable than ever. You might want to bookmark this page and check in now and again. Please let us know when you encounter an opp that isn’t on our list.
Cheat Sheet: Data Privacy Reporters
January 20, 2025
1:13 pm
Below are the names of 16 reporters — mostly from the trades — who regularly cover issues of data privacy. Their articles run the gamut from politics, to law, to breaches, to VC funding of startups in the data privacy space.
Cheat Sheet: Boston-based Cloud Targets
January 16, 2025
4:54 am
At a subscriber’s request, here’s a cheat sheet with ten cloud targets based in Boston. Three of the ten, predictably, work at TechTarget. It’s a sign of the times that no IDG/Foundry names show up on the list.
Cheat Sheet: DC-based Cybersecurity Targets
January 9, 2025
9:39 am
This revision of a June 2023 cheat sheet doubles the number of cybersecurity targets based in the Washington, DC area — from 13 to 26. You’ll find multiple reporters from a single publication only if they write frequently.
Cheat Sheet: Targets Who Cover AI-Powered Search
December 18, 2024
3:26 pm
Back in the late 1980s, Computerworld employed an Internet reporter. That’s right — one reporter to cover every aspect of the Internet. That’s the way it became with the AI beat.
Cheat Sheet: NYC-based Telecom Targets
December 9, 2024
1:11 pm
If you’ve got a telecom announcement coming up, or if a telecom client exec has a half-day to fill in New York, perhaps you’ll find this SWMS cheat sheet helpful.
Updated Cheat Sheet: Quantum Computing Targets
December 4, 2024
12:36 pm
This updated SWMS cheat sheet on quantum computing offers 12 targets, the vast majority operating overseas. It seems like US tech media is staying away from the topic.
Updated Cheat Sheet: Observability Targets
November 25, 2024
10:31 am
In a refresh of the Sept. 2023 cheat sheet, here are the top 12 current observability targets in terms of influence, and how frequently they cover the topic. Six of the 12 didn’t appear on last year’s list
Cheat Sheet: NYT’s San Francisco Bureau
November 20, 2024
4:51 pm
The New York Times employs 14 tech editors in its San Francisco bureau, supervised by technology editor Pui-Wing Tam and deputy tech editor Jim Kerstetter. How many are actually pitchable?
YOUR ACCOUNT
FRIDGE NOTES
Right-Wing Podcasts: Dare You Pitch Them?
November 24, 2025
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.
GEO and AEO: Be Careful of What You Promise the Clients
November 19, 2025
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
AI-Driven Security Threats: A Threat to Edit ‘Shelf Space’ Too?
November 18, 2025
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.
Nieman Labs 2026 Predictions for B2B Media
November 11, 2025
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
SWMS ‘Sound Thinking’ Topics: Literacy Rate, Ad Trends
November 9, 2025
America can’t read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.
Xania Rockets Up the Charts
September 22, 2025
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.