Cheat Sheet: Breast Health Reporters
January 10, 2022
3:08 pm
Here’s a dozen consumer media writers who track breast health. Big readerships represented.
>> Research & Insight
Cheat Sheet: CIO, CFO Pitch Opps
January 10, 2022
2:56 pm
A subscriber requested we hunt for columns and other standing elements where one could pitch a CIO or CFO. We found several potential opportunities. The vehicles were one-off or occasional, not recurring, so this isn’t a typical “cheat sheet.” Still, this short list is worth a look.
Cheat Sheet: Substack Healthcare Newsletters
January 5, 2022
8:46 am
Though there are many more out there, this cheat sheet lists only seven Substack healthcare newsletters. We omitted the ones whose authors publish infrequently, and those that just don’t seem worth your time. Below are the ones “closest to useful.”
Vital Stats in the Healthcare Trades
January 4, 2022
9:23 am
Which healthcare verticals carry the most impact — and the least? Peruse the latest data from Similarweb and learn the only two titles that deliver more than a million unique visitors a month — and the six titles whose readerships are too small for SimilarWeb to measure.
Cheat Sheet: Best Places to Work Lists
December 29, 2021
2:07 pm
Requested by a subscriber, here’s a look at Best Places to work lists. We list 11 but that’s a bit distorted. Dozens of regional Bizjournals likely create Best Places to Work Lists — they are lucrative ad franchises. (We list only two but there surely are more.)
Cheat Sheet: Morning Brew Pitch Targets
December 14, 2021
9:46 am
Here are the 16 writers and editors associated with all seven Morning Brew newsletters. Topics: personal finance, lifestyle, emerging tech, HR, marketing, retail and the “generalist” flagship newsletter.
Cheat Sheet: Edge Computing Reporters
December 11, 2021
3:55 pm
Here’s a list of 14 reporters who write frequently about edge. The biggest audience in play here is VentureBeat’s. Sorry to disappoint but we found no business reporters who cover edge computing. let us know if you have!
The Magnets, Manufacturers and Messengers of Tier 1
December 6, 2021
10:38 am
When you’re targeting a Tier 1 publication, it pays to understand whether it’s a magnet, a manufacturer or a messenger. Reporters behave differently in each; their motivations are different.
Cheat Sheet: Web3 Reporters
December 6, 2021
9:39 am
Web3 will be the flavor of the month for quite some time. The term encompasses so much: crypto, DeFi, NFTs and more. Expect lots of legislation in 2022 as well. Who are the early experts? We list 15 of them, nearly all in Tier 1.
Cheat Sheet: 5G Reporters (B2B & B2C)
November 24, 2021
1:24 pm
5G is one of those slow boats — it’s been coming and coming… and say what you will, it’s being covered more than ever. Here’s a list of 15 key reporters in both B2B and B2C.
YOUR ACCOUNT
FRIDGE NOTES
Congress to Investigate the Omnicom-IPG Deal
December 20, 2024
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
SWMS Predictions for 2025
December 10, 2024
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
Talk About Confidentiality…
December 10, 2024
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Introducing ‘SWMS Sound Thinking’
November 22, 2024
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
Business Insider Reporters Starting to Go on Camera
November 19, 2024
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
The ‘AI Fantasy Draft’ From Eric Newcomer
November 13, 2024
At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.