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Cheat Sheet: Creator Targets

The creator phenomenon is a tough one to simplify for a cheat sheet; this one is equal parts product reviewers and analytical reporters. Then again, multiple entry points can make a cheat sheet more valuable.

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Cheat Sheet: Kubernetes Targets

Here’s a cheat sheet with 15 targets who cover Kubernetes. It’s a different take on the devops and open source names you already know. Several folks at the New Stack cover Kubernetes — Joab writes the most.

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Cheat Sheet: Cloud Targets

Lots of people cover cloud these days but who’s at the core of it? This SWMS cheat sheet offers 17 targets across Tier 1, trades and verticals. The challenge was not to omit obvious go-to’s, but still come up with targets you may not have considered.

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Cheat Sheet: Luxury Gift Guides

This short-and sweet cheat sheet will guide you to edit shops that produce luxury gift guides. You may get a kick out of the products and services of appeal to the rich.

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Cheat Sheet: Design Targets

In B2B, design often refers to silicon and semiconductors. But just as often, it means the art and science of building elegant, successful consumer-facing products and services. This makes it challenging to build a cheat sheet…

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Cheat Sheet: Design Podcasts

Here are seven podcasts produced by legit experts in the design field. The podcasts are updated frequently, so there appears to be a good amount of “inventory” for you to pitch to.

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Similarweb Audience Data: Axios, Fortune Just Keep Growing

Axios and Fortune continue to be star performers in the world of Tier 1 edit, according to the latest data from Similarweb.

From June 2023 through June 2024, Axios increased its readership by 47.5 percent, from 22.5M monthly visitors to 31.1M on a trailing 12-month basis. How does Axios do it? Smart management, smart verticals, smart brevity.

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Cheat Sheet: Reporters Who Cover Corporate Sponsorships

This cheat sheet was born from a valet request for reporters who are covering corporate sponsorships of the Olympics — which will come and go. Fact is, most if not all of these 11 journalists stand to cover sponsorships in general — if the deal was interesting enough.

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FRIDGE NOTES

The ‘AI Fantasy Draft’ From Eric Newcomer

At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.

How Do We Read?

This timeless explainer — a powerful blend of visuals and text — will explain the psychology of how we read, as in, how does the mind actually work? Hats off to Message Labs, the producer.

How NYT Uses Gen AI

Ars Technica recently filed this revealing piece on how the NYT uses gen AI to analyze gargantuan transcripts, ones that would overwhelm mere mortals. The results still need to be reviewed by humans, but the grunt analysis is done by the LLM. Investigative reporting becomes easier. Journalism is served.

TechTarget Shareholders to Vote on Merger With Informa

It was announced long ago, but on Nov, 26 we learn whether TechTarget stockholders want to join forces with Informa and its legion of IT media brands, not least of which is Industry Dive. It will be hard to imagine a rival of equal power, with IDG/Foundry now a shadow of its former self. IDG/Foundry’s lack of investment and focus on cost-cutting will look unwise if TechTarget and Informa do merge.

Wired To Run Stories from 404 Media

404 Media may not be on your radar, but it currently ranks 8th of 50 leading publications recognized by Techmeme. The edit startup took a step forward this week, announcing a deal with Wired, which will run two 404 Media stories a month — and the pair might collaborate on stories beginning in 2025.

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