Fortune, TechCrunch, WSJ, NYT and CNBC were the big gainers this year in the 2024 SWMS/TikTok Index. The index comprises 14 editorial brands, all worthy of a pitch. The year-over period studied: Oct. 2023 and Oct. 2024.
Here are 14 F&B targets, almost exclusively in Tier 1 or close to, These reporters follow the food & beverage industry in a B-to-B way; they are not focused on consumers and consumption.
Here’s a cheat sheet with nine Substack newsletters and seven indie podcasts that offered predictions for 2024. Odds are good they will offer predictions again soon, for 2025. You’ll find the contact info for all 16.
This year’s cheat sheet contains 63 entries, up just a bit from 61 last year. Once again, Forbes offers the most potential, with several of its contributors likely to explore what’s to come.
The creator phenomenon is a tough one to simplify for a cheat sheet; this one is equal parts product reviewers and analytical reporters. Then again, multiple entry points can make a cheat sheet more valuable.
Here’s a cheat sheet with 15 targets who cover Kubernetes. It’s a different take on the devops and open source names you already know. Several folks at the New Stack cover Kubernetes — Joab writes the most.
Lots of people cover cloud these days but who’s at the core of it? This SWMS cheat sheet offers 17 targets across Tier 1, trades and verticals. The challenge was not to omit obvious go-to’s, but still come up with targets you may not have considered.
This short-and sweet cheat sheet will guide you to edit shops that produce luxury gift guides. You may get a kick out of the products and services of appeal to the rich.
In B2B, design often refers to silicon and semiconductors. But just as often, it means the art and science of building elegant, successful consumer-facing products and services. This makes it challenging to build a cheat sheet…
Here are seven podcasts produced by legit experts in the design field. The podcasts are updated frequently, so there appears to be a good amount of “inventory” for you to pitch to.
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FRIDGE NOTES
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.
