Cheat Sheet: Predictions 2023
October 19, 2022
10:51 am
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
>> Research & Insight
Cheat Sheet: US-Based Correspondents for European Publications
October 16, 2022
6:11 pm
Most of these journalists cover politics or business and are based in Washington or New York. We hope to be adding additional names to this cheat sheet shortly.
Cheat Sheet: ‘Ethics’ Reporters — non-AI
October 11, 2022
12:27 pm
Here’s a list of 14 reporters who have covered the topic of ethics in context with personal information, disinformation and autonomous technology. A separate list addresses ethics in AI.
Cheat Sheet: Tech Policy Reporters
October 2, 2022
4:45 pm
Lots of Tier 1s in this tech policy cheat sheet — 14 names in all. This beat is fully relationship-based and it will take time to build them, so be patient.
Cheat Sheet: Google Cloud Targets
September 30, 2022
7:37 am
This list of two dozen targets is a roll-up of cloud targets you already know — and perhaps a few you don’t — as well as Google/Alphabet beat reporters in Tier 1. Hope you find it helpful.
Cheat Sheet: Workplace Survey Reporters
September 27, 2022
6:05 pm
There doesn’t seem to be as much research on workplace trends — work from home/future of work — this year as there was in 2021. Accordingly, there aren’t as many reporters chasing surveys. We found six and will be hunting for more.
Cheat Sheet: Devops Targets
September 26, 2022
5:42 pm
We’ve done a few cheat sheets on aspects of devops, but never one that focused on core devops news and trends. This is the one you’ve been waiting for — 21 names listed in “audience descending order.”
Cheat Sheet: Reporters Who Cover Patents
September 18, 2022
5:11 pm
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
Cheat Sheet: Targets for Wireless Infrastructure
September 16, 2022
3:20 pm
At long last here’s a cheat sheet of specialists on wireless infrastructure. There’s surprisingly little coverage of this networking niche. About half of the listed titles hail from the UK.
Cheat Sheet: Healthcare/Medical TV Reporters in Major Markets
September 15, 2022
7:36 am
We have 11 so far and will add. We’re all ears if you have some. It’s amazing how many mental health segments are being aired these days.
YOUR ACCOUNT
FRIDGE NOTES
Congress to Investigate the Omnicom-IPG Deal
December 20, 2024
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
SWMS Predictions for 2025
December 10, 2024
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
Talk About Confidentiality…
December 10, 2024
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Introducing ‘SWMS Sound Thinking’
November 22, 2024
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
Business Insider Reporters Starting to Go on Camera
November 19, 2024
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
The ‘AI Fantasy Draft’ From Eric Newcomer
November 13, 2024
At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.