Cheat Sheet: Automotive Targets
May 29, 2023
8:55 am
This cheat sheet contains 23 targets ranging from deep-tech to big picture in the world of automotive. EV edit is represented in this list, but only partially.
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Cheat Sheet: AI Targets
April 17, 2023
3:18 pm
This cheat sheet is a revision of the one published in August 2022. You’ll find new names among the 21 listed. Definitely new is the appearance of generative AI examples.
Cheat Sheet: Private Equity Reporters
April 6, 2023
4:12 am
Here are 20 reporters who cover private equity as an industry or as part of their core beat. We omitted targets in which PE was a passing mention or incidental detail.
Cheat Sheet: Quantum Computing Targets
March 28, 2023
9:41 am
As a subscriber request, we refreshed our Feb. 2022 cheat sheet and got pretty much all new names — 18 in all. AI and cybersecurity are trends within the quantum category.
Cheat Sheet: The Economist
March 17, 2023
2:50 pm
Launched in 1843, The Economist has been around longer than public relations itself. For those who pitch stories, it remains as daunting as Kilimanjaro. Yet many executives insist on climbing it. What is PR to do? The publication doesn’t even offer bylines.
Cheat Sheet: Reporters Who Cover B2B Sales Topics
March 16, 2023
1:38 pm
This one is a revamp from our 2021 effort. Three targets remain from that list — the other seven are new to us.
Cheat Sheet: FemTech/Women’s Health
March 15, 2023
3:08 pm
Here’s a cheat sheet with 10 targets who cover women’s health from a digital POV. We found it tough to pin this one down to a specific publishing segment… health trades to some degree.
Cheat Sheet: Supply Chain Reporters
March 9, 2023
6:20 am
“Supply chain” remains an ambiguous term, as it was when last we examined targets back in 2021. Covid isn’t backing up the ports anymore, so there’s no coverage glut there. But supply chain is just as much a devops term these days…
Cheat Sheet: Women in Tech
March 9, 2023
4:45 am
This is an all-new cheat sheet (based on the date above) focused on women in tech. Fortune, Forbes and Fast Company continue to budget resources to the topic. Most publications cover the topic occasionally.
Cheat Sheet: Edit Influencers in M&A
February 15, 2023
2:45 pm
We came up with 25 names of reporters and editors, from the deep trades to the top of Tier 1. Pretty much any CNBC show covers M&A when it breaks, so we omitted that property. We’re pretty sure everyone else is in there, with contact info.
YOUR ACCOUNT
FRIDGE NOTES
The Media Business Underperforms Other Industries, Badly
February 6, 2025
This is majorly tl;dr, but recent research from FT Strategies and Reuters empirically uncovers every trend there is, when it comes to the health of the media business. In short, “the media” is barely breakeven, here and around the world. AI search may prove devastating.
WSJ Launches CEO Brief Newsletter
February 6, 2025
The WSJ this week launched CEO Brief, a newsletter designed to inform readers, and to attract new members to the WSJ Leadership Institute. This organization is already a Dow Jones profit center, and a great example of how Tier 1 can lessen dependence on advertising. Former Fortune CEO Alan Murray runs the institute and is the nominal editor of CEO Brief — and promises to read every bit of reader mail — though he has delegated the writing of the newsletter to subordinates in the early going.
Lydia Dishman Joins Method Communications
February 6, 2025
Fast Company’s Lydia Dishman has joined (SWMS subscriber) Method Communications as VP of content strategy. Lydia joins an already strong content team, which includes former NY Times reporter Tim Race and B2B tech edit vet John Foley.
Next Out the Door: Forbes’s Alex Konrad
January 31, 2025
“I’m leaving to build something new,” Alex posted on X today. He spent 12 years at Forbes as a reporter and a builder of databases and lists. It’s time he gets to keep the money.
IDG/Foundry: From One Private Equity Owner to Another
January 31, 2025
Axios reported on Jan. 24 that private equity firm Blackstone will sell IDG/Foundry, publishers of InfoWorld, Computerworld and Network World (and owners of IDC) to another private equity firm called Regent, which bought streaming video channel Cheddar in 2023. Remains to be seen how the ownership change will affect IDG’s venerable IT titles, but it’s unlikely their budgets will go up.
Key Editorial Union Stands Up To AI
January 31, 2025
Unionized writers have secured new protections governing the use of generative AI in member newsrooms, reports the Hollywood Reporter. The union — Writers Guild of America, East — represents Fast Company, Wired and many other prominent titles. The union won agreement that publications “will not lay off current staff employees due to the use of generative AI,” and also that “advance notice [must be given] if the company plans to make the use of generative AI systems a requirement of [editors’] jobs.”