TechCrunch

CES 2015: For PR It's Already Showtime

CES is 69 days away, but not for you. Today is the last day you can submit your client for TechCrunch's Hardware Battlefield competition. Nominations for Engadget's Best of CES Awards begin Saturday. Publications are deep into planning their "what to expect at CES 2015" stories; some have already run. As usual we can expect the usual smartphones and earbuds and TVs the size of Kansas.

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Quibb: Influence Behind the Velvet Rope

It's been covered by TechCrunch, VentureBeat, Gigaom and Pando. Bloomberg is an investor. Still, Quibb remains curiously undiscovered. Founded in 2012 by Canadian entrepreneur Sandi MacPherson, Quibb is an online community exclusively for tech industry professionals. It's part LinkedIn, part Quora and part Reddit.

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The Rise of CrunchBase

It may not be pitchable and it may not be new, but few sources of industry influence are rising faster than CrunchBase. "From a PR perspective, the real story is not what we're publishing on our blog, it's the use of CrunchBase as the de facto startup database," says CrunchBase CEO Matt Kaufman, who supervises a staff of 25 just three floors up from TechCrunch HQ on Townsend St. in San Francisco.

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SWMS Profile: Frederic Lardinois, TechCrunch

TechCrunch writer Frederic Lardinois loves cranking out the news, often four posts per day. He also could be mistaken for TC's "Google" reporter; by our count about 20 percent of his posts are Google-related. (He'll even Tweet the pic of what the Google cafeteria serves for lunch.)

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SWMS: Jessica E. Lessin, Michael Copeland Fly Their Coops

After eight years as a Wall Street Journal tech reporter, Jessica E. Lessin (Vascellaro) resigned this week to launch her own tech web site. And Wired veteran Michael Copeland is now Andreessen Horowitz's director of content strategy.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-08-20 21:39

We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

Thu, 2014-08-14 22:09

Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

Thu, 2014-08-14 21:59

That's the hed from this piece from the HuffPo. Hat tip to SWMS subscriber The Hoffman Agency.... Read more

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