SWMS contributor Rhiannon Pacheco writes: Mary Ann Azevedo has long been respected by PR professionals for her prompt and always courteous communication and honest, kind feedback. With her recent move to TechCrunch, accompanied by a new beat, we sat down with her to ask her “Two Questions...”
For the third year running, TechCrunch Disrupt featured the use of TechCrunch CrunchMatch, an in-event app that lets attendees connect directly with one another. In an era when IRL events may never be the same, CrunchMatch may prove to be an important marketing advantage, TC having had such a head start.
TechCrunch has announced yet another event series -- TechCrunch Early Stage -- designed to help seed and Series A startups grow quickly. The first event will take place Apr. 28 at the Hilton Union Square San Francisco. Events in Paris and New York will be announced later this year.
Alex Wilhelm is back at TechCrunch. Four years away have changed him. "I'm in different physical shape these days," he says from his WFH studio in Rhode Island. "I'm a lot thinner. I don't drink anymore. I'm a less aggressive, kinder person than I was. And I know a lot more."
We get a lot of questions about TechCrunch Extra Crunch. Who reads it? How is it doing? Should we pitch it? So we checked in with TC EC editor Danny Crichton, who was happy to guide tech PR in how things were going, and how best to serve his new franchise.
TechCrunch Extra Crunch this week posted a pair of articles containing admonishment and advice for tech PR pros. The top portion of the posts does appear for free in regular TechCrunch. The full text is available only to TC EC subscribers. We hereby excerpt (in fair-use fashion) what our readers most need to know.
TechCrunch this week introduced TechCrunch Extra Crunch, a premium subscription tier that brings extra content and services to the publication’s most passionate readers. Tech PR gets new opportunity to pitch startups without needing a news hook. (See related analysis.)