Fortune

Fresh tips from contributed content chiefs; LinkedIn's "My Best Career Mistake"

Placing contributed content is never easy. A Publicity Club of New York luncheon panel last week reminded us why.

"The best submissions," explained Business Insider managing editor Jessica Liebmann, "have a ton of voice, are counter-intuitive, argue a point no one else is arguing, and are written in the tone of our site. The piece needs to be conversational -- how would you tell a friend about whatever you're talking about?"

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SWMS Profile: Jessi Hempel, Co-Chair at Fortune Brainstorm Tech / Senior Writer, Fortune

Fortune senior writer Jessi Hempel has a second title, co-chair at Brainstorm Tech. That is no idle distinction, as she told us in a recent SWMS editorial teleconference.
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SWMSTweet this week: Fortune’s themes, Klint Finley, Mass Relevance and more…

@SWMSTweet this week: Fortune’s themes, Klint Finley – journanalyst, get to know know Mass Relevance and more…

Fortune next year will do something that drastically affects PR people.

AdWeek wrote about it: bit.ly/qRvrUo

Fortune figured out that it sells more advertising when it offers theme issues... like "The Fortune 500" issue, for example... big and fat.

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SWMS Tweet: The latest feed

 
In our latest update from @SWMSTweet and SWMS Online on Facebook:
Fortune, Forbes, Time, Technologizer, WaPo, Techweb, The Wall Street Journal, Wired, Demand Media, Business Insider, tablets, paywalls, crowdsourcing and more.

 

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Thu, 2014-08-14 21:31

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Content marketing mavens are abuzz about an eBook from Lee Odden and Joe Pulizzi.... Read more

Mon, 2014-07-28 22:01

No agency wants to tell the client this. But March PR's Meredith L. Eaton may have found... Read more

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