PR pros always ask, how can I build better relationships with senior editors? One way is, always be thinking about who's good in journalism. We'd like to suggest a few names of folks who are young and on the rise, not too expensive salary-wise and plum to hire. Who's on your list?
Chanelle Bessette is into month seven and blooming as an SF-based Fortune reporter. "I really appreciate it when PR people think big, with big names and bold ideas," she says. "Interesting backstories are great -- though b-to-c is easier than b-to-b" because executive names are more recognized and their products are easier to use.
Fortune writer JP Mangalindan is a versatile guy. He's got at least one Fortune cover story under his belt. Next month he'll embark on a long-form feature on how technology is transforming an industry he declined to identify for us. But mostly, JP writes a few pieces per week for Fortune.com and he's open to your pitches.
Which well-known tech titles are on the rise? Which are falling? What are the hot new sites? A great way to find out is to analyze the Techmeme Leaderboard, a list of 100 tech web sites compiled by Silicon Valley entrepreneur Gabe Rivera and his team.