Forbes

"How-To's" Dominate Most Popular Articles

Consumer tech coverage dominated while enterprise tech coverage was all but absent from January's "most e-mailed" and "most popular" articles in the WSJ, NYT, Forbes.com, USA Today and News.com, according to SWMS research.

Here's what else we turned up.

* Photo essays ranked as the first, second or third most popular content at News.com on 12 of the 15 weekdays we studied. Examples: Cracking Open the Xbox 360 Elite (Jan. 14, via TechRepublic) and LEDs in Your Contact Lenses? (Jan. 22). Photo essays typically are fun to view and generate more page views than articles.

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Brian Caulfield, Forbes.com

Brian Caulfield, senior reporter, technology
Forbes.com
 
A former reporter with Red Herring and Business 2.0, Brian Caulfield holds down important beats at Forbes.com. Apple? Amazon? Semiconductors? Consumer electronics in general? That's Brian's turf. Most of his stories have a breaking news angle and are written within a few hours.
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Who's Done the Best Job of Covering MSFT-YHOO?

Who's done the best job covering Microsoft's offer to buy Yahoo? Having scrutinized coverage from more than a dozen outlets, we'd have to say that as of Sunday night, the hands-down winner was Silicon Alley Insider.

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Kerry Dolan, Forbes

Kerry Dolan, senior editor
Forbes Magazine
January 2008
 
“First, I have to make sure the competition hasn’t written about the topic in last year. (Competition is defined as BW and Fortune, NY Times and WSJ.) Blogs haven’t entered into the realm of what our editors consider competition... The people reading Forbes, some of them may be reading Seeking Alpha, (but) our take will be different.”
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Dan Lyons, Forbes

Dan Lyons, senior editor
Forbes Magazine
September 2007
 
 

 

Blogs:
Dan Lyons is a senior editor at Forbes magazine, covering enterprise computing and consumer electronics. He is also the author, last fall, of the much-maligned Forbes cover article, "Attack of the Blogs." Now he's blogging. Funny old world, isn't it? Lyons joined Forbes in 1998. Before that he freelanced for various computer trade journals as well as the New York Times magazine, GQ, Boston Globe and Detroit Free Press. Lyons is the author of two works of fiction, "The Last Good Man" and "Dog Days." For a time he taught at the University of Michigan and the University of Toledo.
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Victoria Murphy Barret, Forbes

Victoria Murphy Barret, associate editor
Forbes Magazine
June 2007

 

The Beat

Victoria likes to call it "software in Silicon Valley" (with a basic emphasis on enterprise). She writes often in the first- and second-person - a highly voiced style. She averages about 20 articles a year but the total varies by story length and amount of reporting needed. She also writes a regular monthly column that "looks more at start-ups," and you'll also find her frequently on Forbes on Fox.

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Bruce Upbin, Forbes

Bruce Upbin, Assistant Managing Editor,
Forbes Magazine
February 2007

 

Bruce appreciates a pitch that has "already thought through the story for Forbes. When the email comes it has character, challenge, obstacles overcome, the drama and the result." If you can add to that "disruption -- clear evidence of how this little company is changing the balance of power against a mighty Cisco or Microsoft or Exxon…our stock and trade is little guy picking on big guy."

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Dennis Kneale, Forbes Magazine

Dennis Kneale, Managing Editor
Forbes Magazine
June 2006

 

Show me the money

Obviously, a $5 magazine won't take all of the credit for making anyone smarter or richer. Dennis does believe, however, that Forbes shows the readers "people who got smarter or richer" and offers "enlightenment." The main intention is to inform the reader about wealth and how to get it.

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