Forbes

SWMS Profile: Tomio Geron, social markets reporter, Forbes.com

This week we update Tomio Geron, Forbes.com. When he started in 2011 it was broad and ripe for the pitching.  Tomio favored the founders: who are they and why are they interesting. Read on to see how today's coverage has matured.
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SWMS: Covering Sexual Harassment Has Proved Challenging for Media Brands

The price of fairness and accuracy is silence on the moral issues.

Remember this when you pitch editors on thought leadership. At least on this subject, opportunity lies in community.

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SWMS: Jason Pontin's TEDventure; Marshall Kirkpatrick's SXSW Monitoring Tool; Eric Savitz's Exit for PR

Jason Pontin's TEDventure; Marshall Kirkpatrick's SXSW Monitoring Tool; Eric Savitz's Exit for PR

Technology Review's EIC and publisher landed a TED speaking slot. Here's how he did it.

Also this week, an efficient new way to track what's unfolding in Austin, and a 29-year edit vet finds rejuvenation -- and remuneration -- at Brunswick Group.

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SWMS: Forbes and Box -- A Case Study in Long-Term Success

Most PR pros want their clients to get as much coverage from as many journalists as possible. Today we showcase the payoff of another path -- investing in a storyteller whose coverage builds upon the narrative year after year.

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