Tue, 2019-09-10 03:30
Sam
When Submitting a Post to G2, Know Your SEO
G2's contributed content guidelines are refreshingly explicit and perhaps a bit demanding -- you really need to know your SEO. Still, it's worth it: submitting to G2 may land you a surprisingly effective hit while revealing how trade editors see their jobs these days.
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The Enterprisers Project, described by owner Red Hat as "a community of CIOs discussing the future of business and IT," may represent a contributed content opportunity for you. Content director Laurie McLaughlin (yes, formerly of IDG and UBM) explains why.
"I feel like I spend most of my week saying no," says Dark Reading contributed content gatekeeper Marilyn Cohodas. The publication's managing editor reviews the contributions submitted by PR folks. The good authors, she says, "understand the big picture and understand the problems that need to be solved."
Which publications still accept one-off contributions? Of the 114 titles in our contributed content Google Doc, roughly 100 still accept standalone articles. Unfortunately, the most attractive venues -- Forbes, TechCrunch and WSJ to name three -- want ongoing commitments. Inc. and Entrepreneur already have hundreds of contributors and don't hunger for more.
Financial Times opinion and analysis editor Brooke Masters this month produced a short video -- and companion article -- explaining how to contribute content to the publication. Brooke offers five basic points that every executive author should consider before pitching -- to the FT or for that matter anywhere else.
A sharp-eyed subscriber alerted us this week to a cool, little-known Business Insider feature called “My First Day as CEO.” After a bit of sleuthing we identified the editor who oversees the franchise, and she offered us good background and pitching advice.
If you like the Forbes Technology Council, you'll like the newly announced Ad Age Collective. It's based on the same idea: paying an affordable annual fee for the right to publish content to a prestigious site and to enjoy additional benefits -- such as professional introductions and early-bird pricing to live events.
How do you land coverage in WSJ Journal Reports? Pitch the beat reporters. “It’s hard to target these reports,” says senior editor Larry Rout. He explains that the best stories come from those with the domain expertise, be it in healthcare, energy or wealth management.
When Axios launched in 2016, its founders described its goal as “smart brevity,” or more colorfully, as “Twitter meets The Economist.” Take a look, for example, at Sara Fischer’s most recent Media Trends newsletter and you can see that Axios has succeeded. Observe the form, not necessarily the substance.
-- Updated Sept. 9, 2021 -- Please enjoy our all-new contributed content gatekeeper spreadsheet, with a cleaner, more scannable design. Data for all 148 publications has been verified as of 6/21/21.