Wed, 2018-12-19 10:50
Sam
How to Pitch Business Insider's "My First Day as a CEO"
A sharp-eyed subscriber alerted us this week to a cool, little-known Business Insider feature called “My First Day as CEO.” After a bit of sleuthing we identified the editor who oversees the franchise, and she offered us good background and pitching advice.
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If you like the Forbes Technology Council, you'll like the newly announced Ad Age Collective. It's based on the same idea: paying an affordable annual fee for the right to publish content to a prestigious site and to enjoy additional benefits -- such as professional introductions and early-bird pricing to live events.
How do you land coverage in WSJ Journal Reports? Pitch the beat reporters. “It’s hard to target these reports,” says senior editor Larry Rout. He explains that the best stories come from those with the domain expertise, be it in healthcare, energy or wealth management.
When Axios launched in 2016, its founders described its goal as “smart brevity,” or more colorfully, as “Twitter meets The Economist.” Take a look, for example, at Sara Fischer’s most recent Media Trends newsletter and you can see that Axios has succeeded. Observe the form, not necessarily the substance.
Entrepreneur has more than 800 contributors and its doors remain open. You can write occasionally or every week. Find an audience and editors will promote you from “guest writer” to “contributor” and finally to “VIP contributor” if you make the all-star team.
-- Updated Dec. 21, 2020 -- Contributed content is becoming harder than ever to place. Our one-of-a-kind Google Doc of gatekeepers is freshly scrubbed and augmented. It's the most popular aspect of our web site. Enjoy and good luck.
There’s subtle PR opportunity in the wake of last week’s sad news from HuffPost and Ad Age. HuffPost officially shuttered its long dormant contributor platform, which allowed approved contributors to publish at will. On the other hand, HuffPost simultaneously launched HuffPost Opinion and HuffPost Personal...
With Axios now attracting an audience of more than 16 million monthly uniques (per SimilarWeb), it’s now a Tier 1 place to be. And it takes contributed content, too. Yes, most of it is about Trump, Russia or UFOs. But there’s a surprising amount of tech-related content as well. This week we analyze three contributions that might inspire you to approach.
Few contributed content gatekeepers seek compelling submissions more than Ad Age’s Ellis Booker. He spent 36 minutes on the phone with us, explaining how PR pros can get to “yes.” He sent an email beforehand asking if he needed to prep for the call.
One prominent site still on the hunt for contributors is Inc.com. Executive editor Laura Lorber oversees two full-time editors and collaborates with six others to manage the network of more than 400 experts. Inc. is not into the one-offs. They want family members.
