Bloomberg

SWMS: Jordan Robertson, Nicole Perlroth, Joseph Menn

 Three top security reporters, from Bloomberg, Reuters and the New York Times, shared insights last night at a symposium hosted by The Bateman Group in San Francisco.

Among our takeaways:

* PR should beware of "beat creep" -- all three "security" reporters write about much more than security

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SWMS Alert: Bloomberg/Reuters Thought Leadership

Interested in new thought leadership opportunities? Look at Bloomberg and Reuters.

Both recently hired new op-ed chiefs – David Shipley (Bloomberg) and James Ledbetter (Reuters). Their mission: build thought leadership that influences politics and society. The good news for PR: both Shipley and Ledbetter are tech-savvy and know very well what you’re talking about.

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SWMS Analysis: BusinessWeek Up for Sale

SWMS Analysis: BusinessWeek Up for Sale
Monday, July 13, 2009
 
Bloomberg reports today that BusinessWeek is for sale.

BW's Stephen Baker posted a brief item in his blog, which, curiously, had not drawn a single reader comment as of 12:55p EDT. BW editor-in-chief John A. Byrne declined an SWMS invitation to comment.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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