Bloomberg's Next Big Thing definitely frames today's tech trends, but the symposium is just as much a showcase for journalism itself.
It's event season. This month it's the first-ever Code Conference. In June it's Bloomberg's Next Big Thing. In July it's Fortune Brainstorm. WSJD Live debuts in October. Which one sets today's agenda?
Placing contributed content is never easy. A Publicity Club of New York luncheon panel last week reminded us why.
"The best submissions," explained Business Insider managing editor Jessica Liebmann, "have a ton of voice, are counter-intuitive, argue a point no one else is arguing, and are written in the tone of our site. The piece needs to be conversational -- how would you tell a friend about whatever you're talking about?"
In tech publishing, the next big thing might be the use of the term "next big thing."
Three top security reporters, from Bloomberg, Reuters and the New York Times, shared insights last night at a symposium hosted by The Bateman Group in San Francisco.
Among our takeaways:
* PR should beware of "beat creep" -- all three "security" reporters write about much more than security
The latest from @SWMSTweet:
Interested in new thought leadership opportunities? Look at Bloomberg and Reuters.
Both recently hired new op-ed chiefs – David Shipley (Bloomberg) and James Ledbetter (Reuters). Their mission: build thought leadership that influences politics and society. The good news for PR: both Shipley and Ledbetter are tech-savvy and know very well what you’re talking about.
SWMS Content Exclusive to Our Facebook Group
Rich Jaroslovsky, tech columnist
Bloomberg News
July 2009
SWMS Analysis: BusinessWeek Up for Sale
Monday, July 13, 2009
Bloomberg reports today that BusinessWeek is for sale.
BW's Stephen Baker posted a brief item in his blog, which, curiously, had not drawn a single reader comment as of 12:55p EDT. BW editor-in-chief John A. Byrne declined an SWMS invitation to comment.