In tech publishing, the next big thing might be the use of the term "next big thing."
Three top security reporters, from Bloomberg, Reuters and the New York Times, shared insights last night at a symposium hosted by The Bateman Group in San Francisco.
Among our takeaways:
* PR should beware of "beat creep" -- all three "security" reporters write about much more than security
The latest from @SWMSTweet:
Interested in new thought leadership opportunities? Look at Bloomberg and Reuters.
Both recently hired new op-ed chiefs – David Shipley (Bloomberg) and James Ledbetter (Reuters). Their mission: build thought leadership that influences politics and society. The good news for PR: both Shipley and Ledbetter are tech-savvy and know very well what you’re talking about.
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Rich Jaroslovsky, tech columnist
Bloomberg News
July 2009
SWMS Analysis: BusinessWeek Up for Sale
Monday, July 13, 2009
Bloomberg reports today that BusinessWeek is for sale.
BW's Stephen Baker posted a brief item in his blog, which, curiously, had not drawn a single reader comment as of 12:55p EDT. BW editor-in-chief John A. Byrne declined an SWMS invitation to comment.
Bloomberg reports today that BusinessWeek is for sale.
Former Fortune assistant managing editor Jim Aley has surfaced at Bloomberg News as an editor-at-large, shaping pieces on technology, as well as the retail, energy and auto industries.
