Placing contributed content is never easy. A Publicity Club of New York luncheon panel last week reminded us why.
"The best submissions," explained Business Insider managing editor Jessica Liebmann, "have a ton of voice, are counter-intuitive, argue a point no one else is arguing, and are written in the tone of our site. The piece needs to be conversational -- how would you tell a friend about whatever you're talking about?"
Three top security reporters, from Bloomberg, Reuters and the New York Times, shared insights last night at a symposium hosted by The Bateman Group in San Francisco.
Among our takeaways:
* PR should beware of "beat creep" -- all three "security" reporters write about much more than security
Interested in new thought leadership opportunities? Look at Bloomberg and Reuters.
Both recently hired new op-ed chiefs – David Shipley (Bloomberg) and James Ledbetter (Reuters). Their mission: build thought leadership that influences politics and society. The good news for PR: both Shipley and Ledbetter are tech-savvy and know very well what you’re talking about.
SWMS Analysis: BusinessWeek Up for Sale
Monday, July 13, 2009
Bloomberg reports today that BusinessWeek is for sale.
BW's Stephen Baker posted a brief item in his blog, which, curiously, had not drawn a single reader comment as of 12:55p EDT. BW editor-in-chief John A. Byrne declined an SWMS invitation to comment.