We learned much in our 15 meetings last week in Chicago and Washington, DC. For example, we learned that some clients live in a time warp. No, Tier 1 reporters don't want to travel to Timbuktu for your press conference or product demo. And only a reporter new to a beat has time for coffee. Also, what's with the quotas and ultimatums?
What do you do if you're an editor-in-chief and have reportorial superstars everywhere you look? That's the landscape for Connie Guglielmo, now halfway through her third year as EIC of CNet News. Ultimately, she told us in a recent SWMS interview, her job is to "look at opportunities and add value."
Perhaps the most respected tech publication in the industry has the highest bounce rate, the smallest number of page views per visit and the lowest time on site among all major rivals. Which is it? SimilarWeb can tell you, for free. Founded seven years ago this month, SimilarWeb data can reveal dozens of criteria that can help shape your pitch strategies.
To glimpse the future of publishing, don't study publishing. Study LinkedIn, which year after year shows what smart editors can build in a data sandbox. In 2015 LinkedIn committed itself to a series of quarterly lists, showcasing up-and-comers whose thoughts and achievements provably resonate.
With a new web design and new top editors, few publishers changed more than Bloomberg in 2015 -- so it's easy to overlook the new look at Bloomberg LIVE, the company's events group. In February 2016, Bloomberg hopes to attract 200 execs and investors to Cape Town for the launch of the Africa Business and Economic Summit.
If anyone knows for sure what "mobile content" will look like next year, it should be Forbes, with several apps already out and more on the way. But even Forbes doesn't. That's why last month it held an internal "100% Mobile Day" in which reporters, editors and folks from the sales and PR side brainstormed what "Forbes for your phone" might look like.
Pitching Gadfly, Bloomberg's newly announced business analysis site, is well worth the try -- especially if you shape and pitch contributed content. Nearly all Gadfly essays run between 500 and 700 words, contain at least one chart, offer plenty of outbound links, and make a smart point that thoughtful readers -- even experts in a given field -- might not have considered.
Bloomberg tech reporters are happy these days. Brad Stone and Tom Giles, two admired figures in the newsroom, were promoted this week and now run Bloomberg tech edit free from bureaucracy. Says one Bloomberg insider of Brad: "I think he's one of -- if not the most -- respected journalist in the Valley just based on the fairness of his reporting and how he treats people."
Says Emarketer: the average American watches 76 minutes of web video each day. In the wake of 33 presentations at the 2015 NewFronts (which ended today), even more reasons to watch web video are on the way. This SWMS analysis can help refine your storytelling and sense of audience.