Bloomberg

Notes from the Field, Sept. 29, 2016

We learned much in our 15 meetings last week in Chicago and Washington, DC. For example, we learned that some clients live in a time warp. No, Tier 1 reporters don't want to travel to Timbuktu for your press conference or product demo. And only a reporter new to a beat has time for coffee. Also, what's with the quotas and ultimatums?

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SWMS Profile: Connie Guglielmo, CNET News

What do you do if you're an editor-in-chief and have reportorial superstars everywhere you look? That's the landscape for Connie Guglielmo, now halfway through her third year as EIC of CNet News. Ultimately, she told us in a recent SWMS interview, her job is to "look at opportunities and add value."

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Doug MacMillan Temporarily Exits WSJ for Fellowship

Doug MacMillan will leave the WSJ this summer to become a Knight-Bagehot Fellow at Columbia University in New York. "There's no plan to announce yet about who will be taking over my beat, but I know that I am leaving the bureau in very capable hands," Doug says.

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Where are the Engaged Readers? SimilarWeb Stats Can Tell You

Perhaps the most respected tech publication in the industry has the highest bounce rate, the smallest number of page views per visit and the lowest time on site among all major rivals. Which is it? SimilarWeb can tell you, for free. Founded seven years ago this month, SimilarWeb data can reveal dozens of criteria that can help shape your pitch strategies.

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LinkedIn Lists: Data-Driven

To glimpse the future of publishing, don't study publishing. Study LinkedIn, which year after year shows what smart editors can build in a data sandbox. In 2015 LinkedIn committed itself to a series of quarterly lists, showcasing up-and-comers whose thoughts and achievements provably resonate.

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Lots New in 2016 for Bloomberg Face-to-Face Events

With a new web design and new top editors, few publishers changed more than Bloomberg in 2015 -- so it's easy to overlook the new look at Bloomberg LIVE, the company's events group. In February 2016, Bloomberg hopes to attract 200 execs and investors to Cape Town for the launch of the Africa Business and Economic Summit.

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2016: Trends and Opportunities

 

If anyone knows for sure what "mobile content" will look like next year, it should be Forbes, with several apps already out and more on the way. But even Forbes doesn't. That's why last month it held an internal "100% Mobile Day" in which reporters, editors and folks from the sales and PR side brainstormed what "Forbes for your phone" might look like.

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Tech Edit Spotlight: Bloomberg Gadfly

Pitching Gadfly, Bloomberg's newly announced business analysis site, is well worth the try -- especially if you shape and pitch contributed content. Nearly all Gadfly essays run between 500 and 700 words, contain at least one chart, offer plenty of outbound links, and make a smart point that thoughtful readers -- even experts in a given field -- might not have considered.

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At Bloomberg, the Brad Stone/Tom Giles Era Begins

Bloomberg tech reporters are happy these days. Brad Stone and Tom Giles, two admired figures in the newsroom, were promoted this week and now run Bloomberg tech edit free from bureaucracy. Says one Bloomberg insider of Brad: "I think he's one of -- if not the most -- respected journalist in the Valley just based on the fairness of his reporting and how he treats people."

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NewFronts Presage Web Video's Future

Says Emarketer: the average American watches 76 minutes of web video each day. In the wake of 33 presentations at the 2015 NewFronts (which ended today), even more reasons to watch web video are on the way. This SWMS analysis can help refine your storytelling and sense of audience.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Fri, 2014-10-24 10:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 11:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Thu, 2014-10-09 09:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

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