Skip to content

>> Uncategorized

SWMS Service Resumes Today

SWMS service resumes today. Thank you for your patience. On Jun. 20, six days after losing Christy, I tested positive for COVID-19 and remained positive

Read More »

Odds & Ends & Media Moves

Abe Brown is a new deputy editor at The Messenger, building out science and tech coverage. Eric Geller also joined the publication as a cybersecurity

Read More »

Odds & Ends & Media Moves

John Simons resigned as a Time executive editor to become a partner at the Brunswick Group. Fellow Time exec ed Ben Goldberger resigned too, but

Read More »

Odds & Ends & Media Moves

Tweeted TechCrunch’s Mary Ann Azevedo on Mar. 8: “For those who wonder why TechCrunch reporters aren’t responding to your email…we are absolutely inundated with pitches.

Read More »

Odds & Ends & Media Moves

An eagle-eyed subscriber alerted us to TechGround, a phony tech news site likely produced with ChatGPT. If you have any info about this clever canard,

Read More »

Odds & Ends

Haley Weiss started this week as a health and science reporter for Time… Ariana Perez-Castells is a new health and science intern for the WSJ…

Read More »

Odds & Ends

Now in pre-beta, House of Pitch charges you to pitch reporters. “After we ensure everything works smoothly,” say the creators, “we will… start charging $5.00

Read More »

Latest Media Moves

Tom Dotan has joined the WSJ to cover Microsoft and business tech… Natalie Jennings becomes Vox’s managing editor starting next month… Lauren LaCapra joins The Information

Read More »

Odds & Ends

Emily Chang will leave Bloomberg Technology to develop a suite of Bloomberg TV programs that explore “technology, business and culture,” according to Variety. No successor

Read More »

YOUR ACCOUNT

FRIDGE NOTES

SWMS Predictions for 2025

No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.

Talk About Confidentiality…

According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.

Introducing ‘SWMS Sound Thinking’

Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam

The ‘AI Fantasy Draft’ From Eric Newcomer

At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.

YOUR ACCOUNT

For subscriptions and other inquiries, please Contact Sam.