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Q&A: Derek Thompson, The Atlantic

September 18, 2022 12:43 pm

Derek Thompson quite literally works to save the world. A staff writer at The Atlantic, Derek oversees Progress, the 165-year-old publication’s most recent editorial franchise — and perhaps its most important ever.

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Pitch Advice from 6 at Axios

August 24, 2022 9:41 am

A recent edition of the new Axios Communicators newsletter offered pitch advice from five Axios reporters and a co-founder. Newsletter author Eleanor Hawkins polled her colleagues on what PR folks need to be told.

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Deep-Dive: WSJ CIO Journal

May 25, 2022 1:52 pm

We went deep this week on CIO Journal, the WSJ vertical that turned ten years old last month. Our subscribers regularly ask how to break through. We hope our data and analysis can help.

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FRIDGE NOTES

SWMS Predictions for 2025

December 10, 2024

No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.

Talk About Confidentiality…

December 10, 2024

According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.

Introducing ‘SWMS Sound Thinking’

November 22, 2024

Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam

The ‘AI Fantasy Draft’ From Eric Newcomer

November 13, 2024

At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.

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