Andrew Nusca on How to ‘Walk In an Editor’s Shoes’
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Derek Thompson quite literally works to save the world. A staff writer at The Atlantic, Derek oversees Progress, the 165-year-old publication’s most recent editorial franchise — and perhaps its most important ever.
On the job a bit more than a month, Fast Company EIC Brendan Vaughan has inherited a respected, if not beloved, 27-year-old publication. His mission is to improve it.
A recent edition of the new Axios Communicators newsletter offered pitch advice from five Axios reporters and a co-founder. Newsletter author Eleanor Hawkins polled her colleagues on what PR folks need to be told.
Experienced B2B reporters often can’t help turning news stories into analysis, where context and POV shroud the actual news. Not so with TechTarget news writer Esther Ajao, now finishing her first year at SearchEnterpriseAI.
There’s no one like Maria Korolov. Born in Russia and now living in western Massachusetts, freelancer Maria covers cybersecurity, AI and virtual technologies for five IT media titles.
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FRIDGE NOTES
The Atlantic’s Karen Hao, in conjunction with the Pulitzer Center, is designing a course in AI for journalists. Classes begin next month. Details here. Might be something to alert your friendlies about. Karen hopes to help train 1,000 journalists in AI over the next two years.
Joshua Topolsky‘s edit project for Robinhood is optimized for mobile but you can peruse it here. The design seems crazy. Context from Axios’s Sara Fischer here.
‘The Prompt” is not out yet, but you can sign up for it here.
That’s the strategy as expressed to NYT’s Katie Robertson by Axios CEO Jim VandeHei. First up: Eleanor Hawkins, Sara Fischer and Dan Primack.
Forbes’s reputation is taking a hit because of the ad scandal unearthed this month by the WSJ. Some advertisers have stopped spending with Forbes, at least temporarily. Here’s the latest from Digiday [subscription required].
What a terrific scoop from the WSJ’s Patience Haggin: Forbes for years operated a shadow, tiny-traffic web site — at www3.forbes.com — that housed advertising bought to run on the big-traffic Forbes.com site. Advertisers paid for the real site but were placed on the spammy shadow site. After WSJ broke the story, Forbes took the shadow site offline. One quote from the story: “Imagine if a car dealership slapped a Lexus sticker on an economy Toyota and sold it to you as a Lexus.”