Pitching The Fortune Five
October 11, 2023
7:48 am
Everyone knows about the Fortune 500. Here’s the Fortune Five — the five reporters that tech PR might want to prioritize.
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Pitching InfoWorld’s ‘Generative AI Insights’ Blog
September 27, 2023
2:27 pm
If you represent a company with an AI story to tell, consider pitching a piece to InfoWorld’s Generative AI Insights blog. Edited by IW executive editor Doug Dineley, Generative AI Insights “provides a venue for technology leaders to explore and discuss the challenges and opportunities presented by generative artificial intelligence.”
SWMS Dossier: James Rundle, WSJ Pro Cybersecurity Vertical
September 11, 2023
5:06 am
You may know James Rundle as the bass player in the NY-based punk rock band called Something Bitter. James is best known as a reporter for the WSJ Pro cybersecurity vertical.
Isabelle Bousquette: Fearless Storyteller, Tireless Reporter
June 5, 2023
2:38 pm
More often than not, studying a reporter’s copy reveals much about the man or woman who wrote it. That’s just not the case with WSJ CIO Journal reporter Isabelle Bousquette.
Q&A: Esther Ajao, AI Reporter, TechTarget
May 7, 2023
9:15 am
TechTarget news writer Esther Ajao covers AI software and systems for SearchEnterpriseAI and occasionally for SearchCustomerExperience. Until she arrived at TechTarget in Sept. 2021, Esther had valuable internships in the TV business but no tech media experience whatever.
SWMS Q&A: Suman Bhattacharyya, Industry Dive, WSJ Journal Reports
January 16, 2023
10:26 am
Born and raised in Canada, Suman Bhattacharyya logged time at Digiday and Ad Age before landing in late 2021 at the Wall Street Journal’s CIO Journal. Seven months later Suman became a freelancer, writing primarily for a handful of Industry Dive titles as well as the WSJ’s Journal Reports.
Andrew Nusca on How to ‘Walk In an Editor’s Shoes’
December 20, 2022
9:17 am
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Q&A: Tanya Dua, LinkedIn News
November 8, 2022
12:01 pm
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Deep-Dive: LinkedIn News Tech Stack
November 8, 2022
8:55 am
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Q&A: Derek Thompson, The Atlantic
September 18, 2022
12:43 pm
Derek Thompson quite literally works to save the world. A staff writer at The Atlantic, Derek oversees Progress, the 165-year-old publication’s most recent editorial franchise — and perhaps its most important ever.
YOUR ACCOUNT
FRIDGE NOTES
Cornell Researchers: AI Writes Much of Tier 1’s Thought Leadership…
January 3, 2026
… and rarely reveals it. Roughly 45K opinion recent pieces from Washington Post, New York Times, and Wall Street Journal, are 6.4 times more likely to contain AI-generated content than news articles from the same publications, with many AI-flagged op-eds authored by prominent public figures. Despite this prevalence, Cornell says, “we find that AI use is rarely disclosed: a manual audit of 100 AI-flagged articles found only five disclosures of AI use.”
Tekpon Buys The Next Web from The FT
January 3, 2026
From WebPro News: Romanian software marketplace Tekpon acquired The Next Web (TNW) from the Financial Times, rescuing the tech media brand from closure.
Right-Wing Podcasts: Dare You Pitch Them?
November 24, 2025
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.
GEO and AEO: Be Careful of What You Promise the Clients
November 19, 2025
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
AI-Driven Security Threats: A Threat to Edit ‘Shelf Space’ Too?
November 18, 2025
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.
Nieman Labs 2026 Predictions for B2B Media
November 11, 2025
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.