Alex Wilhelm Bets On Substack
June 6, 2024
8:21 am
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SWMS Dossier: Jane Thier, Fortune
May 14, 2024
3:55 am
At 27, she is one of the important Tier 1 journalists in the business. Important certainly to SWMS readers, because no one writes more CEO profiles than Brooklyn resident Jane Thier.
Dossier: Ken Yeung, VentureBeat
April 16, 2024
8:05 am
Ken Yeung has returned to VentureBeat to cover AI as a contributing writer and editor. Tech PR veterans may remember Ken as a VB staff writer in 2015 and 2016. Now he is back. Knowing all about the fast-paced culture VB founder Matt Marshall has built.
SWMS Q & A: Jared Council, Journalist
March 19, 2024
6:38 am
Jared Council is one of a kind. Yes, he covered AI for the WSJ, which is sort of a conventional thing for a good reporter to do. Then things changed. Jared blended what he did with who he was deep inside.
Dossier: Dylan Sloan, Fortune
March 4, 2024
12:49 pm
Fortune editorial fellow Dylan Sloan will turn 24 in May. If you happened to visit Freeport a year or two back, you might have run into a wavy-haired bouncer at Gritty McDuff’s Brew Pub.
SWMS Dossier: Belle Lin, WSJ CIO Journal
January 17, 2024
8:04 am
If tech journalism had its own 30 Under 30 list, Belle Keni Lin certainly would be on it. The 28-year-old WSJ reporter started her career as a marcom intern, first at Dropbox and later at Fleetsmith, an IT software company later acquired by Apple.
Q&A: Heather Joslyn, The New Stack
December 23, 2023
12:24 pm
Heather Joslyn is well into her third year at The New Stack, and only a month or so into her tenure as EIC at the most technical tech pub in the business. Yet Heather by her own estimation is not overly technical. How does she do it?
Our Q&A With GPT-4 About Kyle Wiggers
November 12, 2023
8:39 am
The following is a “conversation” between SWMS and GPT-4 regarding recent work from TechCrunch senior reporter Kyle Wiggers. It has been edited for length and clarity, as we do our Q&As with humans.
Dossier: Carl Franzen, VentureBeat
November 7, 2023
7:36 am
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Pitching The Fortune Five
October 11, 2023
7:48 am
Everyone knows about the Fortune 500. Here’s the Fortune Five — the five reporters that tech PR might want to prioritize.
YOUR ACCOUNT
FRIDGE NOTES
Right-Wing Podcasts: Dare You Pitch Them?
November 24, 2025
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.
GEO and AEO: Be Careful of What You Promise the Clients
November 19, 2025
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
AI-Driven Security Threats: A Threat to Edit ‘Shelf Space’ Too?
November 18, 2025
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.
Nieman Labs 2026 Predictions for B2B Media
November 11, 2025
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
SWMS ‘Sound Thinking’ Topics: Literacy Rate, Ad Trends
November 9, 2025
America can’t read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.
Xania Rockets Up the Charts
September 22, 2025
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.