We’ve all read about the layoffs, hiring freezes and down rounds. Calendar-year budgeting for 2023 starts soon. Is the tech business in trouble? What can we expect for tech coverage in the weeks and months ahead?
What publication, launched only 18 months ago, is already sponsored by Google, Amazon, Target and Walmart? The answer is Punchbowl News.
One year ago Tom Krazit Tweeted: “…some personal/Protocol news: I’m now the Enterprise Editor for Protocol | Enterprise, overseeing coverage and planning for a big expansion. We are hiring for five (5!) new enterprise reporters to work with me and @JoePWilliams31…”
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Brody Ford last month succeeded Joe Williams as the Bloomberg tech reporter most likely to write the story you’re pitching. Time to get him on the radar.
This month we studied guidelines from contributed content gatekeepers. Dozens and dozens of them.
This is a tale of two Fortunes — “new” Fortune and “classic” Fortune, each with their own needs and culture. You’ll want to approach accordingly.
If you have a San Francisco-based story to tell, you can tell it yourself in the San Francisco Standard, now in its second year.
Protocol launched a climate vertical last week. Axios launched a new Climate Truths Deep Dive series, chronicling “how climate change affects nearly everything…” Insider this month launched a multi-part article series on Financing a Sustainable Future.
TechCrunch’s Equity podcast turns five years old this week. If you haven’t listened lately, consider it. It’s “a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines.”
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Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.
