Four Fortune Formulas for Contributed Content
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One can see Morning Brew’s overall ambitions in one of its most interesting franchises, Emerging Tech Brew. It has published deep-dives on smart cities, digital health and “the web of the future,” and tutorial “guides” on AI, autonomous vehicles, drones, the cloud and virtual fitting rooms.
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Launched in May 2022, IT Brew is learning what it is. In the early going it is very much a twice-weekly cybersecurity newsletter. Last month, 14 of 17 articles focused on the topic. Each of the 14 was deeply reported, with lots of quotes and links.
Fast Company’s longest-running franchise, Most Innovative Companies (MIC), has made FC a lot of money since 2008. Candidates pay to apply, with no guarantee they will make the grade.
The New Stack (TNS) is accepting contributed posts again. During a months-long hiatus, editors rethought their priorities, and consulted Google Analytics to understand what had resonated.
The Associated Press began publishing computer-generated articles eight years ago. Yet it always seems a bit futuristic — perhaps even dystopian — when a publisher turns to an algorithm to write articles.
What publication, launched only 18 months ago, is already sponsored by Google, Amazon, Target and Walmart? The answer is Punchbowl News.
Brody Ford last month succeeded Joe Williams as the Bloomberg tech reporter most likely to write the story you’re pitching. Time to get him on the radar.
YOUR ACCOUNT
FRIDGE NOTES
Dr. Diane Hamilton has posted 37 articles on Forbes’s CHRO Network page since Dec. 1. She has an active LinkedIn profile, which advertises a book she wrote. But her X feed and her personal web page both seem to be down. The Dr. happens to be founder and CEO of Tonerra, a company that specializes in content creation, among other things. Strange, then, that Tonerra has no web site of its own. If you happen to see Dr. Hamilton, ask her to call her service.
Today’s Press-Gazette has a fascinating interview with Andrew Edgecliffe-Johnson, who left the FT to launch The CEO Signal, a weekly newsletter built for CEOs of companies with annual revenues of at least $500M. You can apply to receive it here.
Less than ten individuals were impacted, says a Jan. 15 report in Business Insider. Monitor Fridge Notes for the names as they become known.
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.