>> Strategies

Connie Loizos Ascends to TechCrunch EIC

August 29, 2023 11:34 am

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AI Trends to Watch — Q4 2023

August 16, 2023 6:28 pm

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Beware the Phony Tech News Sites

August 11, 2023 3:03 pm

SWMS agency subscribers increasingly ask us about tech news sites that look legit at a glance, yet there’s something fishy about them.

Larry Dignan Joins Constellation Research to Build News, Analysis and Event Coverage

May 8, 2023 7:49 am

The B2B tech world has a new experience to explore — Constellation Insights from Constellation Research. Its newly hired EIC is Larry Dignan, best known as ZDNet’s former EIC, though he spent the past 17 months overseeing content at Celonis.

What Are Publications Doing With AI? Here’s The Latest Update.

April 20, 2023 7:36 am

Readers have been asking, “What are publications doing with AI? Will AI start to impact my job [in tech PR]?” Based on our research, the answers are (a) they’re not sure yet and (b) not for a very long time.

The New TechNews, and a PR Pitch Model for 2023

April 18, 2023 9:51 am

Search platform TechNews last month introduced features that let users spot trends deep within tech editorial. Launched as IT Database in 2007, TechNews is widely used within tech PR to learn who is writing what.

Tom Krazit Launches ‘Runtime’

April 10, 2023 6:58 am

“We sure miss Protocol,” enterprise tech PR pros often say. What they mean is, “We sure miss what Tom Krazit brought to the party.” They no longer have to, because last week the former Protocol enterprise editor founded Runtime.

Darkness On The Edge of Tech

March 30, 2023 6:06 am

We’ve decided to go ahead and publish selected slides from a presentation we made to a subscriber several weeks ago. We hesitated because some of the slides leaned toward “preachy”; subscribers typically like it when SWMS stays in its lane, delivering cheat sheets and tech media analysis.

Here’s A Hack for Spotting Cybersecurity Trends

March 30, 2023 4:02 am

What’s trending in cybersecurity? It’s a good time to know, with the 32nd annual RSA Conference just around the corner. According to newly revamped TechNews, in terms of volume, whats’s trending is the same old damn thing: cyberattacks described in multiple, similar terms.

That Was Close. Now What?

March 13, 2023 4:50 am

Here’s a toolkit designed to help SWMS readers monitor the unfolding Silicon Valley Bank situation from a tech media point of view.

YOUR ACCOUNT

FRIDGE NOTES

TechCrunch Layoffs

January 15, 2025

Less than ten individuals were impacted, says a Jan. 15 report in Business Insider. Monitor Fridge Notes for the names as they become known.

‘Bloomberg Tech’ Now Open for Registration

January 6, 2025

Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.

Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam

Business Insider Reporters Starting to Go on Camera

November 19, 2024

New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.