It’s 2026. You’ve got a new job, earning $250K a year as “VP, Pitch Analytics.” You’ve got a modest budget to retain freelance tech reporters. You manage an intern.
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Who does John Kell write for again? Fortune? Fast Company? Business Insider? Well, all of them. John might have to rein things in starting this week, however, once he starts producing Fortune’s new CIO Intelligence newsletter.
Is TikTok worth the attention of tech PR pros? Based on fresh SWMS research, the answer is no, not really.
What exactly is Tier 1 publishing on TikTok, and is it pitchable? So few PR pros know because when they do find themselves on TikTok, they are probably not visiting, say, The Economist.
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Bloomberg last fall launched a 60-day marketing campaign with the message, “context changes everything.” In 2024 the “context’ messaging has continued, in the form of promoting Bloomberg’s opinion content.
What can tech PR expect in terms of AI coverage in February, March and April? As part of a valet consulting request, a subscriber asked us to do some thinking on that. Below is what we came up with.
TechCrunch suffered layoffs yesterday. At least five editors were affected
Perhaps you saw our Nov. 30 analysis of narrative story formulas that continually appear in Tier 1. The idea would be for PR pros to contour their story pitches to fit one of these formulas, since publications are writing these kinds of stories anyway.
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Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
America can’t read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.
