Our 2021 Predictions Turned Out… Sorta…
November 29, 2021
7:17 am
One year ago we fielded eight predictions for 2021. How did we do? Not great, honestly. Let’s look at each.
>> Strategies
Pitch Opp: SEO Revisions
November 10, 2021
8:19 am
Not every article has to be freshly written and unique. B2B publishers often establish — and regularly refresh — “what is” articles designed to answer basic questions about a technology.
Introducing Digital CxO
November 10, 2021
6:45 am
DigitalCxO is the latest site from Techstrong Group, publishers of Devops.com, Security Boulevard, Container Journal and other deep B2B titles. Launched this week, Digital CxO is overseen by Techstrong CEO Alan Shimel and directed day to day by chief content officer Mike Vizard, longtime B2B freelancer and former top editor at InfoWorld, PC Week and CRN.
Harry McCracken on Pitching Contributed Content to Fast Company’s Tech Section
November 7, 2021
12:36 pm
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
Discover the Empowered CMO Network
November 3, 2021
7:09 am
If you know of female CMOs seeking professional development with a twist, point them toward the Empowered CMO Network. Founded in 2017, the Empowered CMO Network has 950 members and counting — almost exclusively based in the US.
A16Z Sells ‘Web3’ in DC While Tier 1 Snoozes
October 14, 2021
2:44 pm
Andreessen Horowitz defines Web3 as “a group of technologies that encompasses blockchain, cryptographic protocols, digital assets, decentralized finance and social platforms.” — CNBC, Oct. 13
Does TechTarget Accept Contributed Content?
October 4, 2021
3:37 pm
Does TechTarget accept contributed content? The one-word answer is yes — but it’s a bit more complicated than that.
‘Extra Crunch’ is Now TechCrunch+
September 27, 2021
7:41 pm
TechCrunch this week retired its Extra Crunch brand, ending what proved to be an interesting 31-month experiment. TC’s paid edit product is now called TechCrunch+, only slightly different in composition from its predecessor.
TechCrunch Edit Staff is Growing
September 23, 2021
6:14 pm
TechCrunch is growing. By our count, the 16-year-old title has added six contractors in recent months. Here’s who they are and what they cover, with contact info.
Killer Tips from B2B Content Marketing Expert Bob Scheier
September 14, 2021
3:10 pm
Former AP, PC Week and Computerworld journalist Bob Scheier helps develop thought leadership content for global B2B companies. He is very, very good at it. In this Q&A, Bob shares tips and tricks for getting techies to come across with clear, usable insight.
YOUR ACCOUNT
FRIDGE NOTES
Congress to Investigate the Omnicom-IPG Deal
December 20, 2024
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
SWMS Predictions for 2025
December 10, 2024
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
Talk About Confidentiality…
December 10, 2024
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Introducing ‘SWMS Sound Thinking’
November 22, 2024
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
Business Insider Reporters Starting to Go on Camera
November 19, 2024
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
The ‘AI Fantasy Draft’ From Eric Newcomer
November 13, 2024
At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.