Pitching The Atlantic has never been easy. PR pros always know what trade editors care about. Not so with a highly curated publication such as The Atlantic, still driven by the boundary-free judgment of human storytellers.
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SDxCentral is doing something brave: it’s overtly using AI to generate copy and dollars, and in a real sense is gambling its future. The 12-year-old B2B edit brand is past the experimenting-with-AI stage — it’s already in the refinement stage.
A veteran tech edit freelancer one told SWMS that freelancers are entrepreneurs like any other. Time is money. Profit beats all. Few PR pros pitch with this in mind — but they won’t be able to break through with John Edwards unless they do.
Semafor turned two this month. Do you care? Probably not. With the exception of OpenAI and other giants, Semafor doesn’t cover tech vendors or their products.
SiliconANGLE Media has launched the Tech Innovation CUBEd Awards, comprising 27 awards focused on companies, people and products.
This SWMS deep-dive on innovation edit started out as a cheat sheet — but sadly, there just aren’t that many targets. There are some. Innovation seems to be too abstract a concept for most publications to cover as a beat.
If you’ve ever listened to a podcast, you’ll want to spend six minutes listening to this. It’s an experimental audio file produced by a new Google tool called NotebookLM. It turns a text file or PDF into a podcast…
YOUR ACCOUNT
FRIDGE NOTES
Dr. Diane Hamilton has posted 37 articles on Forbes’s CHRO Network page since Dec. 1. She has an active LinkedIn profile, which advertises a book she wrote. But her X feed and her personal web page both seem to be down. The Dr. happens to be founder and CEO of Tonerra, a company that specializes in content creation, among other things. Strange, then, that Tonerra has no web site of its own. If you happen to see Dr. Hamilton, ask her to call her service.
Today’s Press-Gazette has a fascinating interview with Andrew Edgecliffe-Johnson, who left the FT to launch The CEO Signal, a weekly newsletter built for CEOs of companies with annual revenues of at least $500M. You can apply to receive it here.
Less than ten individuals were impacted, says a Jan. 15 report in Business Insider. Monitor Fridge Notes for the names as they become known.
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
