Cheat Sheet: Insurtech Targets
November 14, 2023
7:33 am
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
>> Research
Cheat Sheet: Smart Home Targets
November 14, 2023
5:32 am
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
Cheat Sheet: Self-Care Targets
November 11, 2023
10:25 am
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
Cheat Sheet Lite: Cybersecurity Awards
November 11, 2023
10:02 am
Here’s a short list of cybersecurity awards, mostly US-based but we included a couple over in the UK. This is a cheat sheet “lite” because it lacks contact info. Still, the info provided will get you started.
SWMS-Semrush Index: Wired, July-September 2023
November 6, 2023
8:28 am
Imagine Vice blended with Wirecutter. That is the new Wired. That seems to be the takeaway after the latest SWMS-Semrush Index revealed the Top 25 most popular Wired articles during July, August and September.
Cheat Sheet: Holiday Gift Guides 2023
October 23, 2023
2:41 pm
You need to be logged in to view this content. Please Log In. Not a Member? Join Us
Updated Cheat Sheet: CNBC TV Producers and Talent
October 22, 2023
5:37 am
Here’s a list of 55 CNBC producers and on-air reporters, organized by show and job title. We’ve got all the email addresses for you, as well as a comment field.
Updated Cheat Sheet: Cheddar TV Targets
October 21, 2023
3:48 pm
When Bloomberg TV and CNBC seem out of reach, Cheddar might not be. Founded in 2016, Cheddar now employs many dozens. Our easily searchable cheat sheet captures 56 anchors, reporters, producers and much more.
Cheat Sheet: Academic Publications
October 19, 2023
11:53 am
Here is a cheat sheet with pointers to nine academic titles that can deliver prestige and credibility. The downside: with the exception of Harvard Business Review, relatively few read these publications.
Cheat Sheet: NYC-Based Tech Reporters
October 16, 2023
5:57 am
Here’s a cheat sheet with 22 tech reporters based in greater New York City. We focused as best we could on B2B tech and on the individuals who wrote more frequently than their peers.
YOUR ACCOUNT
FRIDGE NOTES
Congress to Investigate the Omnicom-IPG Deal
December 20, 2024
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
SWMS Predictions for 2025
December 10, 2024
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
Talk About Confidentiality…
December 10, 2024
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Introducing ‘SWMS Sound Thinking’
November 22, 2024
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
Business Insider Reporters Starting to Go on Camera
November 19, 2024
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
The ‘AI Fantasy Draft’ From Eric Newcomer
November 13, 2024
At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.