Axios and Fortune continue to be star performers in the world of Tier 1 edit, according to the latest data from Similarweb.
From June 2023 through June 2024, Axios increased its readership by 47.5 percent, from 22.5M monthly visitors to 31.1M on a trailing 12-month basis. How does Axios do it? Smart management, smart verticals, smart brevity.
It’s been more than two years since SWMS chatbot research has been updated. The June 2022 cheat sheet is now deleted; check out the 11 names in the fresh one below.
This cheat sheet was born from a valet request for reporters who are covering corporate sponsorships of the Olympics — which will come and go. Fact is, most if not all of these 11 journalists stand to cover sponsorships in general — if the deal was interesting enough.
f you represent a tech product that fits in a “back to school” category, you had better get those pitches together — the coverage is already appearing. This cheat sheet contains 11 targets, many freelance and connected to a publication’s “list and best of” operations.
At long last, here’s the SWMS cheat sheet on Forbes contributors. Listed are 66 contributors whose work appeared at least once between Apr. 26 and Jun. 5 in either the AI, the cloud and the enterprise tech section.
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Here’s a cheat sheet with 13 reporters who cover how Washington tries to rein in the forces of technology. Keep an eye on this group… and expect it to grow in coming months.
Here’s a refresh on our 2022 cheat sheet on semiconductor reporters. We came up with 14 names, mostly in trades, some overseas.
At subscriber request, we refreshed our 2022 cheat sheet on reporters who cover case studies. We dug deeply and uncovered 12, just one fewer than last time.
This grid contains the latest intel on who might place your contributed post. It stays updated in great measure thanks to our kind subscribers, who keep us alerted to shifts and changes.
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FRIDGE NOTES
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.
