Cheat Sheet: WealthTech/Insurtech podcasts
February 27, 2022
12:54 pm
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Cheat Sheet: K-12 Education Reporters
February 15, 2022
5:49 pm
Here’s an all-new revamp of our K-12 education cheat sheet. About a third of the names from our 2018 cheat sheet remain. We also provide links to two publications that cover nothing but K-12 issues.
Cheat Sheet: Sports Betting Targets
February 8, 2022
1:50 pm
In this cheat sheet we offer ten targets focused on sports betting, most of them — perhaps surprisingly — up there in Tier 1.
Cheat Sheet: ‘Carbon Footprint’ Targets
January 31, 2022
4:31 pm
No one has the “carbon footprint” beat per se, but the term turns up in a variety of story types. Here’s a short list of eight targets who have produced work relevant to the theme.
Cheat Sheet: “People on the Move” Placements
January 31, 2022
10:05 am
Four of them are paid, yes… but we were able to find an additional ten earned media opportunities for you as well, in decent publications. And yep, we have the contact info.
Updated Cheat Sheet: ESG Targets & Awards
January 31, 2022
8:45 am
We updated this ESG cheat sheet with fresh targets (originally published Aug. 2021). It now includes 13 names. Unfortunately, the cheat sheet is still a mishmash of investor edit, IT edit and “green” edit.
Cheat Sheet: No Code/Low Code Targets
January 23, 2022
12:28 pm
Here are 11 targets who cover no code/low code at least occasionally. There’s a lot of overlap with more general devops reporters. There’s a good mix of Tier 1 and trades.
Cheat Sheet: Breast Health Reporters
January 10, 2022
3:08 pm
Here’s a dozen consumer media writers who track breast health. Big readerships represented.
Cheat Sheet: CIO, CFO Pitch Opps
January 10, 2022
2:56 pm
A subscriber requested we hunt for columns and other standing elements where one could pitch a CIO or CFO. We found several potential opportunities. The vehicles were one-off or occasional, not recurring, so this isn’t a typical “cheat sheet.” Still, this short list is worth a look.
Cheat Sheet: Substack Healthcare Newsletters
January 5, 2022
8:46 am
Though there are many more out there, this cheat sheet lists only seven Substack healthcare newsletters. We omitted the ones whose authors publish infrequently, and those that just don’t seem worth your time. Below are the ones “closest to useful.”
YOUR ACCOUNT
FRIDGE NOTES
Congress to Investigate the Omnicom-IPG Deal
December 20, 2024
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
SWMS Predictions for 2025
December 10, 2024
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
Talk About Confidentiality…
December 10, 2024
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Introducing ‘SWMS Sound Thinking’
November 22, 2024
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
Business Insider Reporters Starting to Go on Camera
November 19, 2024
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
The ‘AI Fantasy Draft’ From Eric Newcomer
November 13, 2024
At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.