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Cheat Sheet: EV Targets

November 4, 2024 10:29 am

Here are 14 targets that follow the world of EVs. Roughly half are based overseas. Could it be that US publications are betting that TVs will flop?

Cheat Sheet: SF-Based Edit Targets

October 31, 2024 3:00 am

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SWMS Research: Fortune, TC, WSJ Huge Gainers on TikTok

October 22, 2024 11:38 am

Fortune, TechCrunch, WSJ, NYT and CNBC were the big gainers this year in the 2024 SWMS/TikTok Index. The index comprises 14 editorial brands, all worthy of a pitch. The year-over period studied: Oct. 2023 and Oct. 2024.

Cheat Sheet: Food & Beverage Targets

October 9, 2024 8:15 am

Here are 14 F&B targets, almost exclusively in Tier 1 or close to, These reporters follow the food & beverage industry in a B-to-B way; they are not focused on consumers and consumption.

Cheat Sheet: ‘Predictions 2025’ From Substack Newsletters and Podcasts

September 26, 2024 6:22 am

Here’s a cheat sheet with nine Substack newsletters and seven indie podcasts that offered predictions for 2024. Odds are good they will offer predictions again soon, for 2025. You’ll find the contact info for all 16.

Cheat Sheet: Predictions 2025

September 25, 2024 3:49 pm

This year’s cheat sheet contains 63 entries, up just a bit from 61 last year. Once again, Forbes offers the most potential, with several of its contributors likely to explore what’s to come.

Cheat Sheet: Creator Targets

August 27, 2024 8:24 am

The creator phenomenon is a tough one to simplify for a cheat sheet; this one is equal parts product reviewers and analytical reporters. Then again, multiple entry points can make a cheat sheet more valuable.

Cheat Sheet: Kubernetes Targets

August 27, 2024 5:23 am

Here’s a cheat sheet with 15 targets who cover Kubernetes. It’s a different take on the devops and open source names you already know. Several folks at the New Stack cover Kubernetes — Joab writes the most.

Cheat Sheet: Cloud Targets

August 22, 2024 3:47 pm

Lots of people cover cloud these days but who’s at the core of it? This SWMS cheat sheet offers 17 targets across Tier 1, trades and verticals. The challenge was not to omit obvious go-to’s, but still come up with targets you may not have considered.

Cheat Sheet: Luxury Gift Guides

August 22, 2024 4:07 am

This short-and sweet cheat sheet will guide you to edit shops that produce luxury gift guides. You may get a kick out of the products and services of appeal to the rich.

YOUR ACCOUNT

FRIDGE NOTES

TechCrunch Layoffs

January 15, 2025

Less than ten individuals were impacted, says a Jan. 15 report in Business Insider. Monitor Fridge Notes for the names as they become known.

‘Bloomberg Tech’ Now Open for Registration

January 6, 2025

Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.

Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam

Business Insider Reporters Starting to Go on Camera

November 19, 2024

New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.