As a subscriber request, we refreshed our Feb. 2022 cheat sheet and got pretty much all new names — 18 in all. AI and cybersecurity are trends within the quantum category.
We came up with 24 cloud targets in this newly updated cheat sheet. Remember, we list our cheat sheets in descending order of reach, based on audience size as reported by Similarweb.
Launched in 1843, The Economist has been around longer than public relations itself. For those who pitch stories, it remains as daunting as Kilimanjaro. Yet many executives insist on climbing it. What is PR to do? The publication doesn’t even offer bylines.
This one is a revamp from our 2021 effort. Three targets remain from that list — the other seven are new to us.
We found eight sustainability podcasts still going in 2023. We found even more that hadn’t been updated in a. year or more. Our cheat sheet ran the gamut from global consulting firms to a Mom in Massachusetts.
Here’s a cheat sheet with 10 targets who cover women’s health from a digital POV. We found it tough to pin this one down to a specific publishing segment… health trades to some degree.
Google exited the market recently but there are still plenty of players selling cloud technology optimized for gamers. Here’s a list of 12 targets who know a thing or two about cloud gaming.
“Supply chain” remains an ambiguous term, as it was when last we examined targets back in 2021. Covid isn’t backing up the ports anymore, so there’s no coverage glut there. But supply chain is just as much a devops term these days…
This is an all-new cheat sheet (based on the date above) focused on women in tech. Fortune, Forbes and Fast Company continue to budget resources to the topic. Most publications cover the topic occasionally.
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FRIDGE NOTES
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.
