Why would tech PR pros care which tier 1 titles have the most loyal readers? Why does loyalty — or the lack thereof — matter? Pitching requires deep knowledge of targets and beats, and that’s about it, right? Here’s why you might care.
Our previous IAM cheat sheet was less than a year old but needed a good scrub. Fewer reporters cover IAM these days. We did find 11, whose names are below. Few were on the last one.
Here’s a cheat sheet comprising 11 reporters who recently covered a cybersecurity survey as news. We carried over three targets from our Sept. 2022 cheat sheet; all other names are new.
We offer 19 cybersecurity podcasts, the vast majority being from independent experts. We omitted podcasts produced by vendors (or tried to), and those that were obviously pay-to-play. You’ll find lots of podcasts addressing how to land a job in cybersecurity.
Here’s a cheat sheet on the top 17 most prolific cybersecurity reporters as of April 2024. They are the ones who write more frequently about cybersecurity topics than other beat reporters.
Strangely enough, there’s not a whole lot of coverage on how banks are using AI. Where are all the curious journalists?
Below are 23 reporters known to cover funding news. The idea behind this cheat sheet is to capture the core group. To do this, we sometimes had to include more than one reporter per publication.
If you’ve tried placing a contributed post with Solutions Review lately, you may have learned that the publication no longer runs them for free. Prompted by a request from an SWMS subscriber, we dropped the publication a note.
We’re proud to introduce the SWMS Paid Content Directory 2023. Modeled after our contributed content gatekeepers directory, the resource is designed to help point our subscribers in the right direction when they have budget to spend on “saying it the way you want to.”
VentureBeat strategic sales director stepped up with lots of useful detail on VB’s paid content programs. “We have a range of content offerings — featured video interviews, branded content and content with amplification,” Todd wrote in an email.
YOUR ACCOUNT
FRIDGE NOTES
… and it has no problem disclosing how. Reporters still run the joint, but they are getting AI assistance.
The Atlantic’s Karen Hao, in conjunction with the Pulitzer Center, is designing a course in AI for journalists. Classes begin next month. Details here. Might be something to alert your friendlies about. Karen hopes to help train 1,000 journalists in AI over the next two years.
Joshua Topolsky‘s edit project for Robinhood is optimized for mobile but you can peruse it here. The design seems crazy. Context from Axios’s Sara Fischer here.
‘The Prompt” is not out yet, but you can sign up for it here.
That’s the strategy as expressed to NYT’s Katie Robertson by Axios CEO Jim VandeHei. First up: Eleanor Hawkins, Sara Fischer and Dan Primack.
Forbes’s reputation is taking a hit because of the ad scandal unearthed this month by the WSJ. Some advertisers have stopped spending with Forbes, at least temporarily. Here’s the latest from Digiday [subscription required].
