This SWMS cheat sheet is unlike any other we’ve done, combining insights on contributed posts and paid posts across 146 publications in B2B and B2C.
Seven top publications suffered double-digit drops in audience from May 2021 to May 2022, according to data from digital intelligence firm Similarweb.
Each June we study Similarweb data to see which Tier 1 brands are on the march. This year, far and away, it’s Protocol and Fortune.
Three times the number of SWMS readers clicked on “Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles” than “Protocol, Fortune Audiences Growing Faster Than the Rest.” The latter gives away the news, no suspense.
Protocol is hiring a strategic partnerships director to help monetize owner Axel Springer’s investments in Protocol Enterprise. So when you or your clients begin budgeting for 2023, be aware that Protocol will be offering new ways to affiliate with the Protocol Enterprise brand.
If our site asks you to log in when you are already logged in, here’s what you can do. (1) Log out. (2) Type your login and password into the log-in windows. (3) Click the blue “Log In” button.