On ‘SWMS 2025’… and Thank You
Perhaps 2024 was a challenging year for you. It certainly was at SWMS. In any case, the promise of a new year awaits, and here
Perhaps 2024 was a challenging year for you. It certainly was at SWMS. In any case, the promise of a new year awaits, and here
SWMS tends not to cover the business initiatives of its subscribers, but the Marker Collective has embarked on something revealing. The parent org of Archetype,
Ever use AI to test pitches before sending them to reporters? Try it sometime. It’s a fun way to improve them. For the proper horsepower, you’ll need a paid subscription to a Gen AI service such as GPT-4 or Claude 3.
Sometimes it’s easy to forget that when you’re pitching Tier 1 reporters, you are pitching their bosses at the same time. That’s why it’s helpful to understand the entire editorial process in the publications you’re pitching — not just the persuasion part.
SWMS contributor Bob Scheier writes: A company’s Wikipedia entry is often one of the first to come up in response to a Web search, and might get more exposure than its Twitter, Facebook or other social media account.
Tired of writing pitches and press releases? AI writes copy these days. This month we used Copy.ai to promote the fictitious Wazoolie Pro, “a hypnotizer that convinces prospects to buy products and services they don’t need.”
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FRIDGE NOTES
When Axios prompted ChatGPT for basic background research on Wealthfront’s confidential IPO filing last week, the bot confidently detailed a Wealthfront investor deck. The problem? It appears to be entirely made up.
Indy media business experts Brian Morrissey and Jacob Cohen Donnelly have built two very successful businesses with both newsletters and face-to-face events. Axios has noticed this and has decided to get into the event space focusing on the economics of publishing, which of course is a topic close to home. Announced this week: an Axios event coming up in September. Hosts: Sara Fischer and Kerry Flynn.
ServiceNow has launched a special report on Fortune to jumpstart strategic spending on AI, illustrating workarounds for implementation problems, and otherwise illuminating the path to integrating AI into software operations. This is a branding exercise, of course, and perhaps is a sign that earned media is just not going get a strategic job done.
AIQ shows a big idea and how to leverage the prestige of Fortune without having to pitch stories to accomplish that same objective: you can just buy shelf space. In the case of AIQ, Fortune hired freelancer Sage Lazzaro — who used to work on staff there to create high-level content. So let’s keep an eye on this project, monitoring how well-respected it is… and whether its content gets surfaced in search engines.
Here are the details — Choose from 5 categories and 30+ subcategories. The awards are being promoted by Bhava Communications, an SWMS subscriber.
The guy also is the full-time “chairman” of Bally and Sassoon. On top of that, he’s also chairman of Foundry and 13 other companies. Well, 14, if you count his own private equity firm. How much time will he put into TC, understanding the subtleties of tech edit?