SWMS contributor Bob Scheier writes: A company’s Wikipedia entry is often one of the first to come up in response to a Web search, and might get more exposure than its Twitter, Facebook or other social media account.
I’m finding that a surprising number of vendors have removed or hidden the “media contact” links on their sites. They’ve been replaced by lead-snagging “bots” asking if I’d like a demo or what “digital transformation” challenges I’m facing, and generic “Contact Us” pages that may or may not lead to someone who can respond to a media request.
If you know of female CMOs seeking professional development with a twist, point them toward the Empowered CMO Network. Founded in 2017, the Empowered CMO Network has 950 members and counting — almost exclusively based in the US.
Tired of writing pitches and press releases? AI writes copy these days. This month we used Copy.ai to promote the fictitious Wazoolie Pro, “a hypnotizer that convinces prospects to buy products and services they don’t need.”
In a Zoom world where it’s all video and words, organizations may wind up missing the good old whiteboard. PR pros surely spent lots of time in conference rooms, sometimes forgetting to check whether those markers were truly dry erase markers — not standard magic markers — before they started scribbling. Whoops!
Over the past few years, conference calls via Zoom, Microsoft Teams, and other tools have replaced the traditional phone line for conducting interviews. As it turns out, the benefits extend beyond saving on the phone bill.
Relationships are the key to PR success. How many times have you heard that? In our experience, they are “a” factor but two others stand just as important. Let’s explore them.
YOUR ACCOUNT
Intel moving into Ohio signifies a nationalization of semiconductor capability
Exclusive: Intel Reveals Plans for Massive New Ohio Factory, Fighting the Chip Shortage Stateside
The semiconductor company has announced what will be the 'largest silicon manufacturing location on the planet' in N...
time.com
.@TorresLuzardo promoted to editor of @CIODIve: https://t.co/B3tJT35Y6T
The Verge, Quartz and now Wired won't let vendors talk to their reporters on background. Now it's "say it on the record or don't say it at all."
https://t.co/VKwaeG18dH
https://t.co/wd4DwP92xR
https://t.co/ocP3qyMwYo
Good reading here:
Quartz updated its guidance today on the conditions under which our journalists will talk to people off the record or on background. H/t to @TheVerge for recognizing/publicizing some of the confounding new practices of tech sector PR people, which necessitate a fresh look at this
Funding for digital healthcare startups is skyrocketing, says @CBinsights -- more than two-thirds of 2021 funding went to early-stage shops, which bodes well for PR agencies looking to get in, or to double down on what they've got.
State Of Digital Health 2021 Report - CB Insights Research
The digital health sector set new records in 2021 for global deals, exits, valuations, and more.
www.cbinsights.com
Axios Pro launches tomorrow. At launch it comprises three verticals focused on "PE, VC and M&A" news in fintech, health tech and retail. Later this year, look for climate and media verticals. Price: $599 a year for each vertical, after a 14-day free trial.
Axios Pro
Access hyper-relevant news and analysis for your industry, along with exclusive reporting from our team of well-sourced journalists.
www.axios.com
FRIDGE NOTES
Thank you 280Blue, Consort Partners, Norwest Venture Partners and SHIFT Communications for renewing your SWMS subscription. We also welcome Corning and Roam Communications as our newest subscribers!
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