I’m finding that a surprising number of vendors have removed or hidden the “media contact” links on their sites. They’ve been replaced by lead-snagging “bots” asking if I’d like a demo or what “digital transformation” challenges I’m facing, and generic “Contact Us” pages that may or may not lead to someone who can respond to a media request.
In a Zoom world where it’s all video and words, organizations may wind up missing the good old whiteboard. PR pros surely spent lots of time in conference rooms, sometimes forgetting to check whether those markers were truly dry erase markers — not standard magic markers — before they started scribbling. Whoops!
Over the past few years, conference calls via Zoom, Microsoft Teams, and other tools have replaced the traditional phone line for conducting interviews. As it turns out, the benefits extend beyond saving on the phone bill.
Three times the number of SWMS readers clicked on “Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles” than “Protocol, Fortune Audiences Growing Faster Than the Rest.” The latter gives away the news, no suspense.
Protocol is hiring a strategic partnerships director to help monetize owner Axel Springer’s investments in Protocol Enterprise. So when you or your clients begin budgeting for 2023, be aware that Protocol will be offering new ways to affiliate with the Protocol Enterprise brand.
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