SWMS contributor Bob Scheier writes: A company’s Wikipedia entry is often one of the first to come up in response to a Web search, and might get more exposure than its Twitter, Facebook or other social media account.
I’m finding that a surprising number of vendors have removed or hidden the “media contact” links on their sites. They’ve been replaced by lead-snagging “bots” asking if I’d like a demo or what “digital transformation” challenges I’m facing, and generic “Contact Us” pages that may or may not lead to someone who can respond to a media request.
If you know of female CMOs seeking professional development with a twist, point them toward the Empowered CMO Network. Founded in 2017, the Empowered CMO Network has 950 members and counting — almost exclusively based in the US.
Tired of writing pitches and press releases? AI writes copy these days. This month we used Copy.ai to promote the fictitious Wazoolie Pro, “a hypnotizer that convinces prospects to buy products and services they don’t need.”
In a Zoom world where it’s all video and words, organizations may wind up missing the good old whiteboard. PR pros surely spent lots of time in conference rooms, sometimes forgetting to check whether those markers were truly dry erase markers — not standard magic markers — before they started scribbling. Whoops!
Over the past few years, conference calls via Zoom, Microsoft Teams, and other tools have replaced the traditional phone line for conducting interviews. As it turns out, the benefits extend beyond saving on the phone bill.
Relationships are the key to PR success. How many times have you heard that? In our experience, they are “a” factor but two others stand just as important. Let’s explore them.
YOUR ACCOUNT
More proof that headline writers pay attention to the analytics...
Substack lays off 13 employees, roughly 14% of company
Substack lays off 13 employees, roughly 14% of company
The subscription-newsletter platform aims to reach profitability without raising more funds.
www.axios.com
today i got a PR email claiming a company raised a $260m seed round. it is $5m equity and $255m debt. are the tech bros ok?
FRIDGE NOTES
Three times the number of SWMS readers clicked on “Double-Digit Drops in Audience for Bloomberg and Six Other Key Titles” than “Protocol, Fortune Audiences Growing Faster Than the Rest.” The latter gives away the news, no suspense.
Protocol is hiring a strategic partnerships director to help monetize owner Axel Springer’s investments in Protocol Enterprise. So when you or your clients begin budgeting for 2023, be aware that Protocol will be offering new ways to affiliate with the Protocol Enterprise brand.
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