Euphemism in VC PR
November 8, 2022
3:24 pm
VC tech edit vet Kate Clark received a pitch for a funding round that “reaffirms” the startup’s previous valuation. “Lovely way to describe a flat
>> Notes
Casey Newton’s Source(s) at Twitter
November 8, 2022
1:47 pm
Casey Newton has broken more Twitter news than anyone else — for a while now but especially lately. With Twitter under new management, he will
There’s a Job Open at The Information…
November 7, 2022
3:23 pm
… for a “cloud intelligence” reporter. According to the want ad, “a core part of the position will involve working with editors on an exciting new
Leticia Miranda Joins Bloomberg
November 7, 2022
1:35 pm
Leticia Miranda starts today as a Bloomberg opinion columnist covering retail. “Send your tips/news/secrets,” she says, to lmiranda45 at bloomberg dot net.
Reuters’ US Journalists May Strike
November 7, 2022
1:13 pm
“Stop slow-walking us,” the union says. Negotiations resume next week. Bloomberg reports.
SWMS Deletes Its Twitter Feed
November 7, 2022
3:31 am
We no longer point to Twitter from this page. Behind the scenes, we’ll continue to monitor our Twitter lists and other resources, and will publish
TechCrunch Interviews Insider
November 2, 2022
12:09 pm
Interesting that three TechCrunch reporters interviewed an Insider reporter this week on a TechCrunch podcast. Back in the day, competitors didn’t add value to one another.
Christine Hall’s ‘How-to-Pitch-Me’ Doc
October 31, 2022
4:16 pm
Wouldn’t be great if all reporters went to this length to convey how best to pitch them? TechCrunch’s Christine Hall wants you informed.
Protocol’s Traffic
October 31, 2022
11:37 am
According to SimilarWeb, Protocol’s monthly traffic has hovered around 1.2M monthly uniques for several months now. Why hasn’t such a terrific editorial product drawn a
SWMS renewals
October 25, 2022
8:01 am
We thank Access PR, Alloy Marketing, Duolingo, Firebrand Marketing, Highwire PR, Hotwire Global, JDI, Kickstart Communications, Press Record, Quarter Horse PR, Red Lorry Yellow Lorry,
YOUR ACCOUNT
FRIDGE NOTES
‘Bloomberg Tech’ Now Open for Registration
January 6, 2025
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Congress to Investigate the Omnicom-IPG Deal
December 20, 2024
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
SWMS Predictions for 2025
December 10, 2024
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
Talk About Confidentiality…
December 10, 2024
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Introducing ‘SWMS Sound Thinking’
November 22, 2024
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
Business Insider Reporters Starting to Go on Camera
November 19, 2024
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.