J-School from Natasha
December 6, 2022
2:55 pm
From a Natasha Mascarenhas Tweet (TechCrunch): “this is a first, but i guess it’s worth reminding some of you that if we agree to a
>> Notes
AI humor…
December 6, 2022
12:53 pm
A Tweet from Amanda Silberling at TechCrunch: …did your editor send an all-staff email and then say “one of these paragraphs is AI-generated! guess which
BuzzFeed Cuts 12 Percent of Its Workforce
December 6, 2022
12:25 pm
That’s roughly 180 people. Here’s the SEC document.
Journo Praises PR Pro
December 2, 2022
4:01 pm
Ellen Chang, freelancer for The Street, Tweets that “I am really impressed with a PR executive and the pitch she sent me. Not only did
Paul La Monica Laid Off from CNN
December 2, 2022
11:43 am
From Twitter: Personal news! I’m part of the @CNN layoffs. I’ll keep working until early March. After that? A much needed break to recharge after
Open Stats for Nov. 30 SWMS emailer
December 1, 2022
5:16 pm
The SWMS-Semrush Top 15 Index was the most-opened article in our Nov. 30 emailer. Then, in descending order… cheat sheet on exec interview opps; Fortune
A16Z’s ‘Future’ Shutting Down
December 1, 2022
3:32 pm
Great perspective from Insider reporters Rob Price and Melia Russell. Excerpt: “It doesn’t always end well when you hire people to tell the world how
Rachel Metz Laid Off from CNN
December 1, 2022
3:26 pm
From Mastodon… Rachel Metz on mastodon @rachelmetz@mstdn.social “i was laid off from CNN today (and i’m not the only one). i’m devastated; i loved my job.
This Slate Reporter Responded to Every Pitch He Received…
November 30, 2022
6:21 am
… at least for one day. His tale is poignant, albeit tl;dr.
YOUR ACCOUNT
FRIDGE NOTES
‘Bloomberg Tech’ Now Open for Registration
January 6, 2025
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Congress to Investigate the Omnicom-IPG Deal
December 20, 2024
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
SWMS Predictions for 2025
December 10, 2024
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
Talk About Confidentiality…
December 10, 2024
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Introducing ‘SWMS Sound Thinking’
November 22, 2024
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
Business Insider Reporters Starting to Go on Camera
November 19, 2024
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.