Would You Pitch AARP?
January 5, 2023
3:21 pm
Former USAT editor Laura Petrecca is looking to profile those who have made career changes in their 50s. Seems like a good opp. Another former
>> Notes
‘Open’ Stats from Jan. 4 SWMS Emailer
January 5, 2023
6:42 am
In descending order, here’s what you opened in our Jan. 4 emailer: Andrew Nusca on analytics; cheat sheet on infographics; analysis on why journos stay
Cool site: Voicebot.ai
January 5, 2023
6:16 am
If you’re following ChatGPT and other generative AI developments, visit Voicebot.ai. Sort of a sleeper, very plugged in. Audience is 138K UVM, per Similarweb.
TikTok Spied on Forbes Reporters
December 28, 2022
7:22 am
TikTok spied on Katharine Schwab, Emily Baker-White and Richard Nieva. Makes you wonder whether publications should invest in TikTok video channels, the way The Economist and
GPT-4 Due Soon
December 28, 2022
6:55 am
ChatGPT will look like “a boring toy” when language model GPT-4 arrives in 2023, says OpenAI co-founder and CEO Sam Altman. This article is well
Our New ‘About’ Page
December 19, 2022
9:31 am
We updated our ‘About’ page with refreshed policy language on how we manage your data and our content. Please pay particular notice to our policy
Your SWMS Password Has Changed
December 19, 2022
8:46 am
All SWMS subscribers have now been notified of their new site passwords for 2023. If you’re having difficulty entering the site, either contact the appropriate
The WSJ and Fox News, Under One Roof
December 13, 2022
10:16 am
The stage is set, now that Rupert Murdoch has installed Emma Tucker as WSJ’s new EIC.
Publishers Exiting the CMS Business
December 13, 2022
9:58 am
Axios, Vox/The Verge and the Washington Post all have tried licensing their content management systems. None made a profit. All are now exiting this business.
Chris Preimesberger Now Contributing to The New Stack
December 9, 2022
12:55 pm
Here is Chris’s debut, on ChatGPT. He is now reunited with former eWeeker Darryl Taft.
YOUR ACCOUNT
FRIDGE NOTES
‘Bloomberg Tech’ Now Open for Registration
January 6, 2025
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Congress to Investigate the Omnicom-IPG Deal
December 20, 2024
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
SWMS Predictions for 2025
December 10, 2024
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
Talk About Confidentiality…
December 10, 2024
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Introducing ‘SWMS Sound Thinking’
November 22, 2024
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
Business Insider Reporters Starting to Go on Camera
November 19, 2024
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.