‘Traffic Driven By Facebook’ Has Plummeted
May 4, 2023
7:12 am
Aisha Majid, from the terrific newsletter PressGazette, has all the data.
>> Notes
AI Chatbots Have Been Used to Create Dozens of News Content Farms
May 1, 2023
3:15 pm
That’s the headline on Davey Alba‘s May 1 story for Bloomberg. Davey “documents 49 new websites populated by AI tools like ChatGPT and posing as news
Among Those Laid Off at Insider…
April 23, 2023
2:12 pm
Deputy tech editor Matt Weinberger, design director Skye Gould and audience development specialist Dave Smith.
Open Stats for SWMS 4/20 Emailer
April 23, 2023
2:08 pm
In descending order: cheat sheet on AI targets; gen AI in Tier 1; Tom Krazit‘s Runtime; TechNews and a new PR pitch model; SWMS-Semrush Index;
Portrait Photos on LinkedIn
April 23, 2023
2:02 pm
Have you noticed a growing number of folks choosing not to post a photo on their LinkedIn profile?
Pitching Fortune on Contributed Content
April 23, 2023
2:00 pm
From gatekeeper Mohamed El Aassar: “Fortune’s contributors and readers are mainly interested in varied but broad themes: keeping the American dream alive, the future of
Janko Röettgers Launches ‘Lowpass’
April 12, 2023
5:24 am
Former Protocol reporter Janko Roettgers has launched Lowpass, a freemium newsletter franchise focused on technology and entertainment. His business model resembles that of former Protocol
The New ZDNet: All About ChatGPT, How-To’s, Best Of’s
April 10, 2023
3:19 pm
The latest list of ZDNet journalists is long enough, with many recognizable names. But their work is not recognizable to those who remember the site’s
Jailed WSJ Reporter’s Worst Enemy: The News Cycle
April 10, 2023
11:18 am
Intriguing reporting from New York Mag’s Intelligencer on Russia’s arrest of WSJ reporter Evan Gershkovich. The piece posits that keeping up the pressure for Evan’s
FT Invests In Biopharma Pub
April 5, 2023
5:40 am
The Financial Times is now a majority shareholder in Endpoints News, a vertical covering biopharma. It’s not the first time that the FT grew by
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FRIDGE NOTES
‘Bloomberg Tech’ Now Open for Registration
January 6, 2025
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Congress to Investigate the Omnicom-IPG Deal
December 20, 2024
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
SWMS Predictions for 2025
December 10, 2024
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
Talk About Confidentiality…
December 10, 2024
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Introducing ‘SWMS Sound Thinking’
November 22, 2024
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
Business Insider Reporters Starting to Go on Camera
November 19, 2024
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.