Now You Can Listen to SWMS Articles
June 28, 2023
10:22 am
Well, this one anyway… we’ll begin rolling out audio on select SWMS articles beginning in July. You won’t be able to listen to cheat sheets…
>> Notes
LinkedIn Changed Its Algorithms — Here’s How Your Posts Will Get More Attention
June 26, 2023
2:04 pm
That’s the headline on Jason Feifer‘s Jun. 26 article in Entrepreneur. It’s a must-read.
How Fortune Is Using Generative AI
June 26, 2023
6:04 am
Early days, but EIC Alyson Shontell gets specific on where it might work for Fortune and where it may not — the detail comes in
‘Bloomberg Lays Off a Handful’…
June 23, 2023
7:29 am
That’s the headline on this Jun. 22 story in Insider. Bloomberg employs 2,700 journalists, according to the story, so Bloomberg likely won’t be impacted too
Eric Geller
June 20, 2023
1:39 pm
Eric Geller just Tweeted that he has joined The Messenger as a cybersecurity reporter. He includes his contact info, and concludes with something that you
Among Popular Podcasts: Dungeons and Dragons
June 19, 2023
6:44 am
Pew recently published fascinating research on the most popular podcasts in America. True crime was the number one topic. D&D ranked right up there.
Runtime’s Tom Krazit Speaks With Elinor Mills of Mission North
June 15, 2023
2:22 pm
A warm conversation between former CNET colleagues, with lots of insight into Tom’s thinking and the enterprise tech marketplace overall.
WSJ Adds 29 Interns
June 13, 2023
7:52 am
They’ll work for the summer — ten weeks. Many will be offered jobs if they shine. Here they are.
Finally, We Fixed Our Login Issues
June 12, 2023
3:52 am
Every once in a while, subscribers have reported that the SWMS site asks them to log in when they were already logged in. We’re happy
New Formats for SWMS Cheat Sheets
June 8, 2023
8:34 am
One of the reasons for our upcoming partial hiatus is to explore all the different ways we can bring you additional value. Here’s how future
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FRIDGE NOTES
‘Bloomberg Tech’ Now Open for Registration
January 6, 2025
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Congress to Investigate the Omnicom-IPG Deal
December 20, 2024
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
SWMS Predictions for 2025
December 10, 2024
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
Talk About Confidentiality…
December 10, 2024
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Introducing ‘SWMS Sound Thinking’
November 22, 2024
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
Business Insider Reporters Starting to Go on Camera
November 19, 2024
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.