Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no
Legendary journalist Louise Story reveals how the smartest edit shops are using AI. Here come the flexicles.
Sara Fischer of Axios nails another scoop: Time is merging its Time Ideas section into a new one, called Time100 Voices. It doesn’t promise big
Recent research from Semrush, a data partner of ours, reveals the most searched societal issues based on average monthly Google searches between January 2019 and
It is now called AI Time To Impact, and if you care about what’s real in AI and when we need to care about it,
Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip
Digiday granted anonymity to seven journalists working in shops that are experimenting with generative AI. “Nothing we have found is ready for prime time, at
We’ve been working on updating our CEO Profile cheat sheet and noticed that only the New York Times insists on calling these executives C.E.O.s. How
Acronym alert: XAI stands for “Explainable AI,” meaning that the AI solutions provider (a.k.a. the “vendor”) is clear and up front about the algorithms and
Gannett has ceased experimenting with AI bots doing some of its sportswriting. According to the Inside AI newsletter, one story published in the Gannett-owned Columbus
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Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
