MIA: CNBC’s ‘My Biggest Lessons’
September 5, 2024
5:59 am
CNBC Make It had a popular video franchise called My Biggest Lessons, in which CEOs shared something valuable that they learned along the way. No
>> Sam Whitmore
Fortune Succeeding In Edit But Not In Sales
August 29, 2024
1:48 pm
Great reporting from Mark Stenberg at Adweek. Two departures on the sales side seem to have hurt. The story also suggests that former Fortune CEO
The Fortune Five: Where Are They Now?
August 24, 2024
4:19 pm
Ten months ago SWMS spotlighted five up-and-coming Fortune reporters, suggesting that PR get to know these rookies. Where are they now? Jane Thier continues to
Fortune Selling Its Fortune 500 Dataset for $999
August 9, 2024
10:36 am
You get fresh contact info for Fortune 500 executives too. This is an example of a journalism product. To the extent they have development resources,
CNET Sold For a Pittance; Axios Lays Off 50
August 7, 2024
4:56 am
Red Ventures paid $500M for CNET/ZDNet in 2020 and this week sold them for $100M. Kaput went its plan to use AI to monetize content.
TechCrunch Hiring Junior Writer
August 4, 2024
5:10 pm
TC doesn’t label the job as such; it asks just three years of experience and is willing to pay anywhere between $72K and $151K —
Quentin Hardy Interviews Eric Savitz
July 23, 2024
6:30 am
Former NYT reporter and Google Cloud EIC Quentin Hardy also interviewed Eric Savitz about his career and move to GM. Good reading.
27 B2B Newsletters, All In One Place
July 23, 2024
6:04 am
The UK-based newsletter company called Trending Now uses AI to scrape what’s trending across 27 areas of B2B. Press Gazette has additional detail. The company
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Congress to Investigate the Omnicom-IPG Deal
December 20, 2024
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
SWMS Predictions for 2025
December 10, 2024
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
Talk About Confidentiality…
December 10, 2024
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Introducing ‘SWMS Sound Thinking’
November 22, 2024
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
Business Insider Reporters Starting to Go on Camera
November 19, 2024
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
The ‘AI Fantasy Draft’ From Eric Newcomer
November 13, 2024
At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.