Don’t Lie
August 31, 2023
11:29 am
Tweets Amir Efrati, executive editor of The Information: “You’d think PR professionals would know that ~not commenting~ is 1,000x better than lying to a reporter
>> Sam Whitmore
Predictions 2024
August 31, 2023
10:54 am
Tomorrow is September, and we predict that subscribers will begin asking about the gatekeepers for “Predictions 2024” content. We’re already on it. Look for a
Three of Ten ChatGPT Sessions Are From Programmers
August 31, 2023
9:38 am
Some great data here from Sparktoro.
Check Out These Five AI Newsletters
August 30, 2023
10:54 am
There are a bunch out there… these are the ones we read daily, and which inform our analyses. TLDR Inside AI AI Agenda The Rundown
Katie Roof On Fake Exclusives
August 29, 2023
2:03 pm
Tweeted Bloomberg reporter Katie Roof on Aug. 28: “So many ‘fake exclusives’ out there! There’s no such thing as a ‘tech exclusive’ or a ‘business
Connie Loizos Ascends to TechCrunch EIC
August 29, 2023
11:34 am
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TechCrunch Updates Its Contributed Content Guidelines
August 17, 2023
2:07 pm
Gatekeeper Walter Thompson generously spells them out. He asks that you not pitch him directly — use the alias instead.
Fast Company Articles Never Die
August 11, 2023
1:41 pm
In June, one the top 15 most widely-read Fast Company articles was published in 2017, another in 2020. In July, one was published in 2017,
An All-Purpose Gen AI Prompt
August 8, 2023
2:35 pm
The Rundown AI Newsletter this week suggests this powerful, all-purpose prompt when in ChatGPT or Bard: “Break down [topic] into smaller, easier-to-understand parts. Use analogies
SWMS Hiatus Update: Paid Content Project
July 19, 2023
9:47 am
We’re tooling along on our paid content directory. You can see two articles to the left that showcase rates from a pair of well-known publications.
YOUR ACCOUNT
FRIDGE NOTES
‘Bloomberg Tech’ Now Open for Registration
January 6, 2025
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Congress to Investigate the Omnicom-IPG Deal
December 20, 2024
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
SWMS Predictions for 2025
December 10, 2024
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
Talk About Confidentiality…
December 10, 2024
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Introducing ‘SWMS Sound Thinking’
November 22, 2024
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
Business Insider Reporters Starting to Go on Camera
November 19, 2024
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.