4 Cheddar News Shows to Pitch
August 16, 2022
2:48 pm
PR pros have a decent shot at placing CEOs in several Cheddar shows. Here’s a rundown of them. For contact info, consult our accompanying Cheddar cheat sheet.
>> Strategies & Pitch Opps
The New Stack Reopens the Door to Contributed Content
August 14, 2022
11:14 am
The New Stack (TNS) is accepting contributed posts again. During a months-long hiatus, editors rethought their priorities, and consulted Google Analytics to understand what had resonated.
AI-Written Articles Coming to Bankrate
July 27, 2022
6:35 pm
The Associated Press began publishing computer-generated articles eight years ago. Yet it always seems a bit futuristic — perhaps even dystopian — when a publisher turns to an algorithm to write articles.
How Bad Are Things Really?
July 13, 2022
10:05 am
We’ve all read about the layoffs, hiring freezes and down rounds. Calendar-year budgeting for 2023 starts soon. Is the tech business in trouble? What can we expect for tech coverage in the weeks and months ahead?
Punchbowl News: ‘100 Proof’ Insight for the Politically Minded
July 6, 2022
11:43 am
What publication, launched only 18 months ago, is already sponsored by Google, Amazon, Target and Walmart? The answer is Punchbowl News.
Deep-Dive: Protocol Enterprise
June 23, 2022
9:18 am
One year ago Tom Krazit Tweeted: “…some personal/Protocol news: I’m now the Enterprise Editor for Protocol | Enterprise, overseeing coverage and planning for a big expansion. We are hiring for five (5!) new enterprise reporters to work with me and @JoePWilliams31…”
Trends in Thought Leadership, Jun. 2022
June 21, 2022
2:10 pm
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Pitching Bloomberg’s Brody Ford
June 20, 2022
10:45 am
Brody Ford last month succeeded Joe Williams as the Bloomberg tech reporter most likely to write the story you’re pitching. Time to get him on the radar.
12 Commandments from Contributed Content Gatekeepers
April 26, 2022
5:46 am
This month we studied guidelines from contributed content gatekeepers. Dozens and dozens of them.
Analysis: A Tale of Two Fortunes
April 22, 2022
8:20 am
This is a tale of two Fortunes — “new” Fortune and “classic” Fortune, each with their own needs and culture. You’ll want to approach accordingly.
YOUR ACCOUNT
FRIDGE NOTES
Publishers are Losing Visibility in Google Search Results
March 23, 2023
The publications in question are UK-based. Still, the author’s observations about Google bode ill for US publishers as well.
Biz Carson to Bloomberg
March 14, 2023
Biz now covers “the intersection of money and Silicon Valley” for the Bloomberg Wealth section (not Brad Stone‘s team).
Behind the WSJ’s Attack on ‘Woke’ SVB
March 14, 2023
Twitter blew up yesterday about the WSJ’s suggestion that SVB’s problems may have stemmed from “diversity demands.” Absolutely no one should be surprised by this claim. News Corp. chairman Rupert Murdoch recently installed Emma Tucker as EIC, a Murdoch loyalist brought in to lead WSJ’s coverage of the 2024 elections. Says The Guardian: “Tucker will find herself having to work out how to cover a third presidential run by Donald Trump. Murdoch has… cooled on the former president and is warming to Ron DeSantis, the governor of Florida who is expected to challenge Trump for the Republican nomination.”
So prepare for an onslaught of woke this and woke that from the WSJ, a publication that isn’t what it used to be, no matter how much we wish it otherwise.
ICYMI: SMK at SdXCentral
March 13, 2023
Sean Michael Kerner now writes for SdXCentral… watch for his copy soon.
Morning Brew Lays Off Another 40
March 10, 2023
Owner Axel Springer must be nervous. Not a good signal from one the world’s most successful publishers. We’ll do the best we can to audit who left. Axios’s Sara Fischer broke the story.
TweetDeck Doesn’t Work Anymore
March 6, 2023
Folks are losing their minds. It’ll come back but it won’t be free, that’s for sure.