Three years ago we studied dozens of profiles carrying the headline, ‘Meet the Woman Who…” and “Meet the Man Who…” With gender now so fluid, we wondered whether that’s now an insensitive construct, to be avoided. We asked Tier 1 editors what they thought.
If you’re thinking about pitching a story to Ars Technica, you’d better hurry, because its editors are preparing to go out on strike.
Here is a pun-free list of journalists who cover cannabis usage and the industry that has grown around it. OK, maybe not pun-free.
It’s tough to recover when a key employee jumps ship, but that’s exactly what Decipher EIC Dennis Fisher managed to do, last month hiring Lindsey O’Donnell-Welch from rival Threatpost. Just like that, Decipher again is well-positioned to provide its context and analysis on cyberthreats and the efforts to thwart them.
SWMS contributor Leah McLean writes: Just as reporters need a reason why they should write the story being pitched, buyers of security solutions want useful detail on why they should buy. Being in close contact with these buyers as I am, let me share a real-world scenario.
Here’s a highly scrollable way to see what we produced in the first quarter of 2021. SWMS in Review is well-suited to explain to someone else what SWMS is all about. Statistically speaking, we averaged one cheat sheet and one new pitch opp per week.
Perhaps you saw the headline in HBR: “Women-Led Startups Received Just 2.3% of VC Funding in 2020.” Google — the company — is out to fix that with a recently launched podcast called Founded… and its co-founder welcomes your pitch.
If you weren’t able to place any speakers in the 2021 RSA Conference, join the crowd. Though it’s too late for this year, SecurityCurve CTO Diana Kelley, who also serves on the RSA Conference’s ML/AI program committee, wants you to have the following useful info for next time.
[SWMS contributor Amanda Orr writes:] There’s a quiet rumbling in the world of PR consultants and tech publicists: media relations is not what it used to be. The change didn’t happen overnight. Perhaps it’s because I’m writing this from my temporary home in Amman, Jordan, surrounded by Roman ruins, but I can’t help but imagine an archaeologist one day in the far off future, excavating a site in San Francisco…
Great content is there for the taking at The Conversation, a non-profit publisher with offices in the US and seven countries overseas. The Conversation disseminates its content under a Creative Commons license. This means that anyone can republish an article for free as long as one doesn’t edit it, and credits both the author(s)as well as The Conversation itself.
YOUR ACCOUNT
A have-a-good-weekend thought: The U.S. cannabis market will be worth $100B in 2030.
Now posted to SWMS:
A16Z Sells ‘Web3’ in DC While Tier 1 Snoozes
A16Z Sells ‘Web3’ in DC While Tier 1 Snoozes, SWMS
Andreessen Horowitz defines Web3 as “a group of technologies that encompasses blockchain, cryptographic protocols, d...
mediasurvey.com
Now posted to SWMS...
American Readers: Where are They?
Using data from @Similarweb, we look at 20 publications to see how many of their readers live in the US. You'll be surprised.
American Readers: Where are They?, SWMS
So back in August you got a hit in TechCrunch. At least on desktops/laptops, you reached less than three million American readers
mediasurvey.com
Now posted to SWMS: a cheat sheet with 31 business and tech podcasts, most of which seek C-title execs to interview.
Cheat Sheet: Business/Tech Podcasts, SWMS
Here's a list of 31 business and tech podcasts, most of which seek C-title executives to interview.
mediasurvey.com
FRIDGE NOTES
You can reach this site either by typing/bookmarking mediasurvey.com or samwhitmore.com
Thank you Dotted Line Communications, Engage PR, Kickstand Communications, Red Lorry Yellow Lorry and Tanis Communications for renewing your SWMS subscription!
