SWMS contributor Bob Scheier writes: Everyone and their brother seems to be looking for “thought leadership” these days – the unique, thoughtful insights that show you understand the technology you sell, and the industry you’re selling into.
Fast Company seeks applicants for its upcoming Most Innovative Companies issue, due March 2022. FC this month held briefings to help prospective applicants shape their approach. Below is a summary of one session based on notes taken by an SWMS subscriber who attended.
One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do.
Protocol has not only hired a boatload of top journalists in its first 18 months, but also has recruited almost 200 contributors whose work appears in a thought leadership vertical called Braintrust. If you represent thought leaders, you’ll enjoy this Q&A with Protocol associate editor Kevin McAllister — your pitch contact — and Protocol president Tammy Wincup.
Industry Week senior editor Laura Putre wants your contributed content and is willing to do more than most gatekeepers to get it.
SWMS contributor Rhiannon Pacheco writes: Landing a product review in Wired is a big win. We sat down with senior editor Michael Calore to learn more about who and how to pitch, whether Wired takes exclusives, and how product coverage can be a cultural reflection of sorts.
SWMS contributor Erica Guevara spent lots of listening time with six travel podcasts well worth pitching if you’ve got a travel-related story to tell.
Most B2B publications serve professional buyers of products and services. In B2C, typically, it’s all about passions. Is parenthood a passion? Some Spider Studios knows it is. The NYC-based web publisher is doing pretty well these days with the combination of Scary Mommy, Fatherly and The Dad.
Relationships are the key to PR success. How many times have you heard that? In our experience, they are “a” factor but two others stand just as important. Let’s explore them.
VC firm Andreessen Horowitz is building what you might call its own Wired — a pro-tech media brand appealing both to consumers and business. It’s unnamed as yet, but A16Z is hiring fast. So far, at least, parts of it appear to be pitchable.
YOUR ACCOUNT
Working on a pair of @axios pieces... Axios is fast becoming a SaaS vendor in its own right.
Lindsey Sullivan on LinkedIn: Account Executive, Software Sales, Axios HQ
ð¼ Axios HQ's early and sustained success has emboldened both our belief in this product and the investment ...
www.linkedin.com
Neil Young is taking his music off Spotify because Spotify hosts the Joe Rogan podcast.
Neil Young Demands Spotify Remove His Music Over ‘False Information About Vaccines’
"They can have [Joe] Rogan or Young," Neil Young wrote in a letter asking Spotify to remove all of his music from the service. "Not both."
www.rollingstone.com
NFT marketplaces had better solve their security problems before government scrutiny begins in earnest
OpenSea Bug Allows Attackers to Get Massive Discount on Popular NFTs
The bug was spotted as early as December 2021.
www.coindesk.com
Y'all, I have an advertiser that would love to move its March campaign later in the year, so if you want to advertise on the IoT Podcast and newsletter, we have a spot! Contact andrew at for a media kit.
Stacey on IoT | Internet of Things news and analysis
Internet of Things news and reviews - Consumer IoT, Industrial IoT (IIoT) and Enterprise IoT.
staceyoniot.com
This Dropbox tech blog has too many sections to keep fresh.... lead stories here are from 2019
Front End
dropbox.tech
FRIDGE NOTES
Thank you 280Blue, Consort Partners, Norwest Venture Partners and SHIFT Communications for renewing your SWMS subscription. We also welcome Corning and Roam Communications as our newest subscribers!
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