SWMS contributor Leah McLean writes: Just as reporters need a reason why they should write the story being pitched, buyers of security solutions want useful detail on why they should buy. Being in close contact with these buyers as I am, let me share a real-world scenario.
Here’s a highly scrollable way to see what we produced in the first quarter of 2021. SWMS in Review is well-suited to explain to someone else what SWMS is all about. Statistically speaking, we averaged one cheat sheet and one new pitch opp per week.
Perhaps you saw the headline in HBR: “Women-Led Startups Received Just 2.3% of VC Funding in 2020.” Google — the company — is out to fix that with a recently launched podcast called Founded… and its co-founder welcomes your pitch.
If you weren’t able to place any speakers in the 2021 RSA Conference, join the crowd. Though it’s too late for this year, SecurityCurve CTO Diana Kelley, who also serves on the RSA Conference’s ML/AI program committee, wants you to have the following useful info for next time.
[SWMS contributor Amanda Orr writes:] There’s a quiet rumbling in the world of PR consultants and tech publicists: media relations is not what it used to be. The change didn’t happen overnight. Perhaps it’s because I’m writing this from my temporary home in Amman, Jordan, surrounded by Roman ruins, but I can’t help but imagine an archaeologist one day in the far off future, excavating a site in San Francisco…
Great content is there for the taking at The Conversation, a non-profit publisher with offices in the US and seven countries overseas. The Conversation disseminates its content under a Creative Commons license. This means that anyone can republish an article for free as long as one doesn’t edit it, and credits both the author(s)as well as The Conversation itself.
Can you trust columnists and contributors to be fair to the companies they write about, and to be free from biases and conflicts of interest? In the age of the “indie influencer,” we can hope for these things. We also can put in the work. Here’s the SWMS guide for where to look and what to look for, to avoid engaging with compromised publications or individuals.
There’s nothing like a side door into the New York Times. This year has brought one — Currents. Its tag line: “How rapid advances in technology are transforming our lives.”
Have you made the time yet to join Clubhouse and take part in a conversation? We finally got around to it this week and it helped us understand that social audio will alter the landscape in talk radio, webinars, virtual events and social media overall.
SWMS contributor Rhiannon Pacheco writes: Mary Ann Azevedo has long been respected by PR professionals for her prompt and always courteous communication and honest, kind feedback. With her recent move to TechCrunch, accompanied by a new beat, we sat down with her to ask her “Two Questions…”
YOUR ACCOUNT
FRIDGE NOTES
Registration is now open for the ‘Bloomberg Tech’ F2F event, being held Jun. 4-5 in San Francisco. With the current early-bird discount, a ticket runs $1,500. There is no better way to build relationships with Bloomberg’s notoriously elusive tech reporters.
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
