How do private companies get covered by reporters committed to cover public companies? Like anything else in PR, it’s difficult but not impossible. Here’s something of a toolkit we hope can help.
VentureBeat staff writer Kyle Alspach wrote 15 articles last week. Yes, fifteen, and they averaged a bit more than 900 words each. So if you’ve have a hard time reaching Kyle with your cybersecurity pitch, that could be why.
PR pros often wonder how to measure the influence of a particular publication. Similarweb measures audience size and that’s great. How do you measure a publication’s relationship with its readers?
Axios Pro officially launched last week. It comprises three verticals focused on “PE, VC and M&A” news in fintech, health tech and retail. Later this year, look for climate and media verticals. Price: $599 a year for each vertical, after a 14-day free trial.
Apart from the new targets, there’s much to grasp about Protocol’s new investments in enterprise tech edit. In the biggest picture, Protocol owner Axel Springer is investing in Protocol across the board.
Supply chain editorial will continue long past the December holiday season. Bloomberg and the Financial Times each have run more than 50 articles about the supply chain in December alone — and few had to do with holiday shopping. Can you get in on some of that action?
SWMS contributor Bob Scheier writes: A company’s Wikipedia entry is often one of the first to come up in response to a Web search, and might get more exposure than its Twitter, Facebook or other social media account.
Nominations are now open for Datanami’s People to Watch 2022 list. Managing editor Alex Woodie will oversee candidate selection and says now is the time — he’s open to your suggestions. Focused on all-stars in the world of big data, the 7th annual list will debut early next year.
How is CES being covered this year? The situation is still “clear as mud,” as our August head line stated. We’ve begun hearing from some of the players you care about most, and they will be there in person — just not at pre-Covid scale, and with more than a little trepidation.
With 2022 a month away, it’s time to imagine next year’s trends, in a way that lets our subscribers take action whenever possible. Here’s our list.
YOUR ACCOUNT
FRIDGE NOTES
Well, for now it’s Jim Jordan… but such news illustrates the kind of world we seem to be headed for. Adweek has the details, subscription required.
No “predictions” post will appear on this site. That said, quite a number of subscribers have asked for a Zoom/MS Teams presentation on what 2025 will bring. A conversation is precisely the right tool for the job. After the election — and with AI transforming publishing and life — “2025” is best discussed among peers, not predicted. So if you’d like to have a confidential group exchange on what stands to unfold, and why, and how comms pros can come out on top in spite of it all, drop a line and we shall schedule something.
According to Adweek, Omnicom CEO John Wren and IPG CEO Philippe Krakowsky were in merger talks for eleven and a half months before the transaction was announced this week. Amazing that it didn’t leak.
Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey story they just published. Other publications do this — especially archival Fortune. BI is now on that too. Game on.
At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.
