So you want your CEO profiled in Tier 1? Fortune this month served up a good reminder that the big publications have channels, and a “profile” may come across differently in each, with different PR outcomes.
Pitching The Atlantic has never been easy. PR pros always know what trade editors care about. Not so with a highly curated publication such as The Atlantic, still driven by the boundary-free judgment of human storytellers.
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Perhaps 2024 was a challenging year for you. It certainly was at SWMS. In any case, the promise of a new year awaits, and here
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SWMS tends not to cover the business initiatives of its subscribers, but the Marker Collective has embarked on something revealing. The parent org of Archetype,
SDxCentral is doing something brave: it’s overtly using AI to generate copy and dollars, and in a real sense is gambling its future. The 12-year-old B2B edit brand is past the experimenting-with-AI stage — it’s already in the refinement stage.
A veteran tech edit freelancer one told SWMS that freelancers are entrepreneurs like any other. Time is money. Profit beats all. Few PR pros pitch with this in mind — but they won’t be able to break through with John Edwards unless they do.
Semafor turned two this month. Do you care? Probably not. With the exception of OpenAI and other giants, Semafor doesn’t cover tech vendors or their products.
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Axios is hiring a senior tech reporter to cover AI. How long will it take for the “laid-off” to land on their feet? It is already happening.
From Crunchbase News:
Neuralink’s recent $650 million raise is by far the largest for a neural interface startup on record, but comes as funding to neuroscience startups overall is set to rise sharply this year. All told, funding to the broader category of neuroscience startups totaled $896 million last year and is on track to reach $1.4 billion in 2025.
From the excellent The Rundown AI newsletter: The future of video content creation is increasingly looking camera-less — with this latest round of upgrades taking avatars from more robotic talking heads to full-fledged actors with more granular control over motion and expressiveness.
Time to get a grip on Veo.
The BI culture over the years has been aloof to vendors and definitely PR. Now that many of those affected could use a friend or two, here’s hoping they get the lift they need. Here is the message from BI CEO Barbara Peng.
… and the total number of pubs that still play the game is still above 100, but by not much. Says ReadWriteWeb: “Messages about free guest posts will be ignored.”
