Should tech PR pros fret about integrity of the free web? Should they worry about fake sites and fake authors that can fool the likes of Wired and Business Insider?
Look for a new SWMS web site in the coming weeks. It will emphasize the standard content components: interviews, analyses and deep-dives… and lots of cheat sheets.
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Fortune’s new Fortune Intelligence section, launched this month, is pitchable against all odds. Contract editor Nick Lichtenberg is officially the pitch contact there.
Do you practice A/B testing in any aspect of your business? A/B testing has been around for roughly a quarter of a century.
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Think about when clients first started asking you about podcasts. Five years ago? 10? Podcasts were invented more than 20 years ago.
You’ve always known that it’s tough to crack the WSJ CIO Journal. Now thanks to Google Gemini 2.5 Pro and Claude Sonnet 4, you now know exactly why, and exactly what you can do about it.
In 1991, back when I was running PC Week, I once flew to New York to meet to with the big boss, Ziff-Davis CEO Eric Hippeau.
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FRIDGE NOTES
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
America can’t read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.
