Digiday granted anonymity to seven journalists working in shops that are experimenting with generative AI. “Nothing we have found is ready for prime time, at least not for serious journalism purposes,” says one, adding that “there is no way that AI results in more people being in journalism. This only can result in less.”

Some individuals said they dabble with Gen AI to find good headlines and story ideas.

The last word seemed to go to Insider EIC Nic Carlson, who said, “AI will replace, over time, journalists who refuse to use AI.”