ChatGPT will look like “a boring toy” when language model GPT-4 arrives in 2023, says OpenAI co-founder and CEO Sam Altman. This article is well worth the read. If you make your living in owned media, you now have no choice but to study generative AI — really study it — because your bosses — one day soon — will ask you whether it’s time to start incorporating it, and what the risks and rewards will be.

Jasper is worth a look, too — its tech is targeting business users.