Forbes

Contributed Content Gatekeepers: The Directory

-- Updated July 25, 2017 -- Contributed content is becoming harder than ever to place. Our one-of-a-kind list of gatekeepers is freshly scrubbed and augmented. It's the most popular page on our web site. Enjoy and good luck.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Pitch 'How' Headlines to Tier 1

You often ask us, "Where can I place a company profile? Who writes them?" At least in the 157 SWMS valet requests we received in Q1, rarely had PR pros considered the ‘how.’ Tier 1s such as Forbes, Fortune, Fast Company and Inc. love those “blueprint” headlines that show readers what success -- in all its aspects -- can look like.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Forbes Technology Council: a Smart Way to Get Published?

Readers have been asking us about the Forbes Technology Council, an invitation-only community for C-level executives. You have to invite yourself and then pay to get in. Once you’re approved, you can publish up to ten times a year on Forbes.com. Is it worth the money?

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Profile: Aaron Tilley, Forbes

It was so close. Aaron Tilley was set to end 2016 with his first Forbes cover story, on Nvidia’s powerful and growing presence in artificial intelligence. At the last minute, top management decided to put Donald Trump son-in-law Jared Kushner on the cover. More readers, better newsstand sales.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Profile: Connie Guglielmo, CNET News

What do you do if you're an editor-in-chief and have reportorial superstars everywhere you look? That's the landscape for Connie Guglielmo, now halfway through her third year as EIC of CNet News. Ultimately, she told us in a recent SWMS interview, her job is to "look at opportunities and add value."

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

The Arik Hesseldahl Watch

Arik Hesseldahl left Recode this month. Recode EIC Dan Frommer tells us there's no replacement lined up yet. Meanwhile, PR pros anxiously watch and wait, for enterprise reporters are scarcer than ever. FierceMarkets laid off several last month. IDG has lost a few through resignations and did not replace them.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Quentin Hardy Today

New York Times deputy technology editor Quentin Hardy appears tomorrow night at a sold-out PRSA event in Silicon Valley. Billed as an "enterprise tech" journalist, Quentin does cover AI, and a bit of cloud. Truth is, Quentin hasn't sourced his own material all that much lately; instead he opines on other NYT reporters' material as part of the NYT's Daily Report.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

The SWMS Tier 1 Podcast List

Which Tier 1 titles are podcasting? In June 2016 we explored the podcast efforts of 11 top titles, listing the shows and their missions, and where there is opportunity, whom to pitch. Here's our spot check, in alphabetical order.

 

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Predictions: A Path to Coverage

Looking for a fresh approach for story pitches, contributed content and client media? Try predictions. They're not just for December anymore. According to Google Trends, interest in predictions as a "media genre" has never been higher. Forbes's 2016 prediction articles drew three times as many readers than the Forbes average.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Wired Profile Stirs Journo Angst

Did you catch Christopher Mims on Twitter this week? The WSJ columnist criticized Wired for its newly published profile of Magic Leap, which it calls "the world's most secretive startup." "No one plays the access journalism game in tech better than Wired," he Tweeted, explaining that "Wired's piece on Magic Leap is good, but is it journalism? It reads like an extended, rapturous press release."
Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Sun, 2015-05-24 15:07

It stands for Free Software-Enabled Marketplace. Zenefits and Contently are two examples; the genre is coming on strong. Tomasz Tunguz... Read more

Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

Pages