Axios soft-launched yesterday. It's the publication Dan Primack left Fortune to join. You can sign up for its newsletters here. The web site debuts late next month. Pitching Axios will be difficult but not impossible. Think Quartz, Bloomberg Gadfly, The Atlantic, The New Yorker.
Seeing as Bloomberg Businessweek has published its "The Year Ahead" issue, it's probably OK to begin assessing 2017 and what it will bring tech PR pros and the editors they pitch. Today let's keep it simple and consider just one issue -- stunning job losses where print advertising and unions still reign.
Bloomberg made news of its own last week. It launched its newest vertical, Bloomberg Technology. It launched Decrypted, a tech podcast, and Fully Charged, a daily e-mail newsletter. It announced two new live-video shows: "Apple This Week" with Mark Gurman and Alex Webb, and "Digital Defense" with Jordan Robertson.
We learned much in our 15 meetings last week in Chicago and Washington, DC. For example, we learned that some clients live in a time warp. No, Tier 1 reporters don't want to travel to Timbuktu for your press conference or product demo. And only a reporter new to a beat has time for coffee. Also, what's with the quotas and ultimatums?
What do you do if you're an editor-in-chief and have reportorial superstars everywhere you look? That's the landscape for Connie Guglielmo, now halfway through her third year as EIC of CNet News. Ultimately, she told us in a recent SWMS interview, her job is to "look at opportunities and add value."
Which Tier 1 titles are podcasting? In June 2016 we explored the podcast efforts of 11 top titles, listing the shows and their missions, and where there is opportunity, whom to pitch. Here's our spot check, in alphabetical order.
-- Updated Jan. 2017 -- Few topics are more requested in SWMS valet research than, "who oversees contributed content at..." By popular subscriber demand, here's an all-new, expanded contributed content gatekeeper cheat sheet.
Perhaps the most respected tech publication in the industry has the highest bounce rate, the smallest number of page views per visit and the lowest time on site among all major rivals. Which is it? SimilarWeb can tell you, for free. Founded seven years ago this month, SimilarWeb data can reveal dozens of criteria that can help shape your pitch strategies.
To glimpse the future of publishing, don't study publishing. Study LinkedIn, which year after year shows what smart editors can build in a data sandbox. In 2015 LinkedIn committed itself to a series of quarterly lists, showcasing up-and-comers whose thoughts and achievements provably resonate.