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Cheat Sheet: Reporters Who Cover Funding Rounds

This freshly updated cheat sheet is a bit different than most because multiple reporters within a given publication can and do cover funding rounds. Here’s ten of the “usual suspects” and another ten you might not have considered.

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Cheat Sheet: Boston-based VC Reporters

Here’s a list of 15 targets well-suited for VC-based news with a Boston-based news hook. Most targets follow VC and startups as a beat. In other cases, the target’s interest will depend on the company and technology.

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How Bad Are Things Really?

We’ve all read about the layoffs, hiring freezes and down rounds. Calendar-year budgeting for 2023 starts soon. Is the tech business in trouble? What can we expect for tech coverage in the weeks and months ahead?

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TC’s ‘Equity’ Podcast Turns Five

TechCrunch’s Equity podcast turns five years old this week. If you haven’t listened lately, consider it. It’s “a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines.”

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Profile: Kenrick Cai, Forbes

Forbes senior reporter Kenrick Cai chases Series A funding and spotlights fast-rising startups. Upon graduation from Duke University in June 2019, Kenrick joined Forbes as an intern and worked his way up.

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Cheat Sheet: VC Newsletters

“VC Newsletters” is a vague headline, right? We mean, (a) newsletters from journalists who cover VC, (b) venture capital firms that have their own newsletters, and (c) platforms that serve the VC world. Most of the 24 newsletters listed (half from Substack) are pitchable, though it won’t be easy. 

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Cheat Sheet: Reporters Who Cover VC Funding Rounds

Updated Jun. 22, 2020 — Few things are tougher than building a useful list of reporters who cover funding rounds. Technically, any beat reporter could cover funding news based on the startup being a contender in an emerging marketplace. But PR folks mostly seek reporters who cover funding rounds from any VC in any market — as they should.

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SWMS Deep-Dive: Here’s What VC Reporters Really Want to Write

CNBC doesn’t profile many startups using 2,000 words and two team photos. But that’s what it did on Oct. 4 when Kate Rooney, a markets reporter, went deep on a startup called Plaid. It didn’t hurt Plaid’s cause that CNBC named it to the CNBC Disruptor 50 list. Still, it was singled out. Why?

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FRIDGE NOTES

Vendors: Don’t Forget the Contact Info

Bloomberg reporter Matthew Boyle Tweets: “Another hour lost to rooting around a startup’s ‘newsroom’ page, looking in vain through the fawning case studies and trite “thought leadership” blog posts for the name of an actual human media contact with an email address and (!) phone number.”

Good Pitching Advice from Axios

Tweeted by Axios health tech reporter Erin Brodwin: “If you’re pitching me on a company’s credentials, no need to tell me how great the founding team is, where they’ve worked, etc. — I’ll find out. Tell me how they solve a problem, how they’re diff from rivals (and there are *always* rivals), how they track outcomes and get paid.”

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