This cheat sheet is a bit different than most because multiple reporters within a given publication can and do cover funding rounds. Here’s ten of the “usual suspects” (cross-check your own list) and another ten you might not have considered.
“VC Newsletters” is a vague headline, right? We mean, (a) newsletters from journalists who cover VC, (b) venture capital firms that have their own newsletters, and (c) platforms that serve the VC world. Most of the 24 newsletters listed (half from Substack) are pitchable, though it won’t be easy.
Updated Jun. 22, 2020 — Few things are tougher than building a useful list of reporters who cover funding rounds. Technically, any beat reporter could cover funding news based on the startup being a contender in an emerging marketplace. But PR folks mostly seek reporters who cover funding rounds from any VC in any market — as they should.
TechCrunch still covers funding rounds the old-fashioned way — with lots of full-fledged articles each day, each with their own style. No digests like Fortune’s and CNBC’s. Nothing half-hearted. Coverage ranges from seed round through Series E and F.
CNBC doesn’t profile many startups using 2,000 words and two team photos. But that’s what it did on Oct. 4 when Kate Rooney, a markets reporter, went deep on a startup called Plaid. It didn’t hurt Plaid’s cause that CNBC named it to the CNBC Disruptor 50 list. Still, it was singled out. Why?
Literally hundreds of reporters cover funding announcements each year. The vast majority aren’t “VC” reporters; they may cover a particular vertical, a tech beat, or local businesses. When funding news happens, they bang out a story they may barely understand. These 13 VC targets get it, as well or better than your clients get it.
YOUR ACCOUNT
Here's everything SWMS did in Q3... it's an easy scroll. Login/pw not required for the overview.
SWMS in Review - Q3 2021
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spark.adobe.com
How handy! Here's TechRepublic's list of 2022 events, many F2F, some hybrid, only a couple still virtual.
2022 tech conferences and events to add to your calendar
If you missed in-person tech events in 2020 and 2021, here's some good news: It's looking promising that in 2022...
www.techrepublic.com
A have-a-good-weekend thought: The U.S. cannabis market will be worth $100B in 2030.
FRIDGE NOTES
Here’s a scrollable look at everything we did in Q3. Ideal for phones.
You can reach this site either by typing/bookmarking mediasurvey.com or samwhitmore.com
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